My New Self-Designed Business Card

I need a new business card and I’m thinking through what I need to have on it and what the basic look will be. My existing one is a 2007 quick adaptation I did online of a professionally designed card which was originally done about four years ago. The old card is pictured here. With […]

More on Branding and Communicating What We Do

In my post two days ago, about the speed of change and how my business specifically has changed in its shape and focus, I promised to share a recent experience of a friend’s comment which shocked me and made me think more about how well or otherwise I convey to others a sense and understanding […]

Just What is it You Do, Again?

It’s a bit embarrassing to admit, but I’m feeling challenged about being able to answer effectively the “What do you do?” question. I believe I have a good understanding of what I do but I’ve had evidence in the past 24 hours that I’m not communicating that well. Why it’s particularly embarrassing is because, as […]