For Social Media Success We Need to Fish Where the Fish Are

  Likes and Dislikes No matter how often it happens, it’s always a great reality check for me. I’m talking about the situation where I’m in the midst of explaining to a business person how they could benefit from using a specific social platform, for example Twitter, or LinkedIn or Facebook, or some other platform, […]

LinkedIn Bloggers Group Provides a Spam Free Discussion Zone

I once read a blog post, which I have just found again thanks to Google, where the author Eric Reiss addressed the question of what might constitute an “Internet year” (much as we talk about “dog years”). The multiplier he came up with, offered as a “useful answer” to the question, was that 1 Internet […]

Connecting with the Connected Consumer

Some businesses just don’t get it I find it both amusing and rather sad that I still get emails from local businesses which do not seem to have moved in their thinking beyond somewhere in the latter end of the last century, at least as far as marketing is concerned. You get the sense that […]

Gary Vaynerchuk Explains Why Now is a Great Time to Get Seriously Social

I was very impressed on hearing Gary Vaynerchuk a.k.a @garyvee speak in 2007 in Las Vegas at the first BlogWorld & New Media Expo. I really like his directness and his ability to explain the complexities of social media in plain language and with practical business examples. He always makes good business sense. He is […]

Google Plus is Not Open for Business but it is Open for Learning

Google’s latest foray into social networking, Google Plus, or Google+, which “aims to make sharing on the web more like sharing in real life” is now out of beta and as of last week you don’t need an invitation to join. But do you need to join anyway? Are you maybe one of those people […]