Using Google Alerts for Blog Post Topic Inspiration

by Des Walsh on October 30, 2009

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Having a couple of relevant keywords in your Google Alerts can help with finding topics for your blog

Google Alerts screenshot
I know there are people who blog on a daily basis and even more frequently and there have been times, usually on a Sunday or a Monday, when I’ve told myself “this week!”. The statistical reality is that over the years I have averaged just over 3 blog posts a week on this site.

I console myself that:

a. this is not my only blog, so if I take account of my blog posts elsewhere I probably do post on average closer to five days a week, and

b. a lot of my posts are a lot longer than those of some of the daily or several times a day bloggers

I’m not saying my longer posts are necessarily better, brevity being the soul of wit and all that.  But I have to admit I do perk up whenever I read or hear another social media/blogging consultant say that about three times a week is a good number for a business blog, even if they also advocate more frequent postings.

And even with an average of three posts a week here, rather than five or more, I do get stuck sometimes about what to post on.

Today, for instance.

Here I am, end of the working week – although that’s often a flexible concept for those of us who work from home – and so far I’ve done only one post here this week.

Then I thought, I know, Google Alerts.

For any reader who doesn’t know about Google Alerts, it’s an excellent, free service that basically keeps watch on the Web and alerts you when a word or phrase you are interested in is used somewhere.

I have a few words in my Alerts relating to home based business. Today, one of those had an alert for a very interesting, in fact impressive UK based site, Enterprise Nation, which focuses on home based business and whose founder and editor is one Emma Jones.

Sometimes I get quite disheartened, looking for blogs which are about home based business but are not just plugging office furniture or some get-rich-quick-in-your-night-attire capers.

So finding Enterprise Nation, whose tagline is “a free resource to help you start and grow your business at home”, made my day.

And yes, I got an idea for a blog post. But then I got chatting here about Google Alerts and finding Enterprise Nation, and now I see that the post is quite long enough, so the blog post idea can keep for another day. Soon!

Actually, there’s another idea, which is not original but which I could use – break up some of my longer posts into shorter ones, thus in one stroke

a. lifting my batting average

b. pleasing those who like shorter posts.

If you have ever found yourself coming up a bit short in the “things to blog about” department, why not try Google Alerts? And if it works for you – or if it doesn’t – do please share your results here.

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