Thinking Home Business | Practical Tips For People Who Work From Home

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Some businesses just don’t get it

I find it both amusing and rather sad that I still get emails from local businesses which do not seem to have moved in their thinking beyond somewhere in the latter end of the last century, at least as far as marketing is concerned.

You get the sense that they think email is hi-tech.

And some can’t even get that right. One local real estate agent, part of a nationwide group with fancy offices and distinctive uniforms, keeps sending me emails addressed:

Dear ,

That’s right, can’t even figure out how to do a mailmerge.

And that’s not all. At the foot of the message – which is pretty meager anyway, a plea to click on a link to go to a website, without telling me what it is about – is the following message:

If your e-mail program does not allow you to click directly on the above address (such as AOL), you will need to copy and paste the address into your World Wide Web browser (eg Netscape Navigator or Internet Explorer).

Netscape Navigator?

I would unsubscribe but – in clear breach of the Australian Spam Act – there is no option provided to do so.

What was I saying about last century?

The New, Connected Consumer

Businesses like that real estate franchise don’t seem to realize that there is a new consumer abroad in the land today, what author Brian Solis in his book The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
calls the social/connected consumer.

Unlike the traditional consumer – a member of an increasingly rare species – who studied print catalogs and maybe even read emails, and unlike the merely online consumer who takes to search engines and finds sites with relevant products or services, the new, connected consumer goes first to her social streams – her network on Facebook, on Twitter or on some other social platform.

Here’s where the home based business owner comes into her own. She has not spent all that dosh on fancy uniforms. She has not rented out expensive office space on Main Street. She can use her marketing budget on what counts – smart strategies and tactics to connect with her customers where they are.

And that is increasingly, overwhelmingly, on the social web.

That’s where the rubber hits the road these days.

Not on Netscape.

Or email.

(And yes, email still works – for some. Just not a great strategy for most of us to rely solely or mainly on that particular channel.)

comment spammers the cockroaches of the blogging world Comment spammers are the cockroaches of the blogging world: offensive, persistent and not easily controlled.

For those new to blogging, it may help to explain that while email spam is targeted at you or me, comment spam is targeted at Google.

It’s a parasitic activity, aiming to get a better ranking on Google by linking your site to the spammer’s site via the comment. Hence the practice described dramatically as “Google bombing”.

As the WordPress.org Codex explains:

A spammer might have a site that sells a “mydrug” and wants to be at the top of a search for “mydrug” on Google, so to create the effect of a google bomb they leave comments on hundreds or thousands of weblogs linking to their site with the link text “mydrug”. They don’t really care if you see it, in fact they’d rather you didn’t because you would delete it, they just want the search engine to see it when they index your page.

What to do?

If your site is built on WordPress, the first thing to do is to make sure the Akismet plugin is activated.

The Akismet plugin developed and maintained by Automattic, the company behind WordPress, comes supplied with every WordPress installation.

I for one would not be without it. It does a terrific job in keeping this blog, for example, free of spam comments.

But you have to activate it. And for that you need to have an API key. I got my API key from a site I set up on the WordPress-hosted platform at WordPress.com If you don’t have a WordPress.com blog and don’t feel a need for one, you can still get an API key by signing up, at no charge, for a WordPress.com account .

This is a non-trivial issue for any blogger

I just counted in the Akismet spam folder 18 spam comments on the one post I published here yesterday, 5 Things I Look for in a WordPress Theme. A genuine comment was let through as was my reply. All the spam comments had been picked up automatically by Akismet, so they never appeared on the blog. Typically they are illiterate or semi-literate and have little or nothing to do with the blog post in question.

These days, unless I go and look in the spam folder I don’t see many of these “comments”. That’s surely because Akismet learns from the blog owner’s or administrator’s actions as indicating what he or she regards as spam.

When Akismet is still in the learning phase for your blog, you may see “comments” along the lines of the following examples taken from yesterday’s mini-blitz on the one blog post:

Great post. I used to be checking continuously this blog and I’m impressed! Extremely helpful information specifically the closing section I handle such information much. I was looking for this certain information for a long time. Thanks and best of luck.

Highly interesting post. You consistently publish a absorbing post. Thanks!

Couldn’t have said it better myself.

very cool blog. Plus for the article!

We are a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable information to work on. You’ve done an impressive job and our entire community will likely be grateful to you.

Very interesting topic, regards for putting up.

Really impressed! Everything is very, very clear, open is a description of the problem.It contains the information.I wanted to let you know that I linked to your site with a dofollow links so visitors can come to see your blog.It is all very new to me and this article really opened my eyes,and I guess since I like reading your blog, others will too.You can find the link to your site here:

awesome blog excellent job

It would be funny if it wasn’t such a plague. I see blogs with this sort of comment and wonder if anyone is taking responsibility. It is such a bad look.

As well as having Akismet installed and active, you can moderate the comment stream using the various options provided in your WordPress Dashboard, under Settings -> Discussion.

Do you have any other tips for managing the comment spam issue?

Image credit: Blog with cockroaches photoshopped using the image Cockroach, by masterbutler, via Flickr, CC BY 2.0