Coaching :: Thinking Home Business

With the merger late last year of BlogWorld Expo and New Media Expo, BlogWorld Expo this coming October 15-17 in Las Vegas promises to be bigger and better than ever.

The BlogWorld conference proper is again being held over two days, 16-17, preceded as in the past two years by an Executive and Entrepreneur Day, October 15. The Expo runs over the two days of the main conference, October 16-17.

On his Mediasphere program today on BlogTalkRadio, host Jim Turner announced that a new program is being launched on BlogTalkRadio, this coming Friday as I understand, to focus on BlogWorld Expo 09.

Twitter Session, standing room only: BlogWorld Expo 08. Picture by Dave Cynkin via Flickr – Creative Commons.

Having participated for two years in a row now in BlogWorld and New Media Expo, I can attest that the event provides a singular opportunity for bloggers, podcasters and others in the industry to get together, compare notes, learn, catch up with new developments, network – and party. Yes, there are great parties!

Nor are the expo and conference just for practitioners and enthusiasts from the industry. One of the aspects I enjoyed last year and the year before was meeting people who were basically new to blogging and other forms of social media and had come to learn. I’m sure that will be repeated this year.

I’m hoping too that there will be a bigger international contingent than previously.

Some of the content on the web site still refers to 2008. For example, if you want to submit a proposal to present a session at the conference, be aware that the bulk of the information on the page, including deadlines, belongs to 2008: however, it is a good guide to what is expected. The page carries a promise that indicates it was intended to have been updated in January.

Although it is apparently too early to register for the event, there is provision to register to be kept informed – except that today that page would not work for me: hopefully it will be fixed soon. I hope when they fix it they will solve the problem of having only US States to list in the required field for State.

If you are thinking of exhibiting, a look at the expo hall layout suggests that several spots have already been reserved. However, it looks to me as if there are still some very good spots still available. There is also information on rates, what is provided and so on.

There is a Facebook page for the event with the usual “Attending”, “Maybe” and “Not Attending” options.

Having participated for the past two years, I have to say that if I could only go to one event this year, BlogWorld Expo would be it.

I’ll update this information as things take shape.

It’s a bit embarrassing to admit, but I’m feeling challenged about being able to answer effectively the “What do you do?” question.

I believe I have a good understanding of what I do but I’ve had evidence in the past 24 hours that I’m not communicating that well.

Why it’s particularly embarrassing is because, as a coach, I help other people get very clear about this question and become more effective in answering it.

Not that I haven’t worked on it for myself. In fact, I have spent hours being coached on this and at my computer or with a writing pad, endeavouring to put into a succinct, very clear way, just what it is I do in business and what I have to offer.

But clearly there is more work to be done. Fortunately I’m doing a course right now with Coachville’s Business Academy, where we are getting some specific coaching and homework assignments to really nail this thing about what we do. I mean, the need for me to take action here is at one level a no-brainer, to put it mildly: if I can’t explain succinctly and engagingly what I do I can’t complain if business does not flow to me.

What happened yesterday to focus my attention on this matter was that some people phoned me, by arrangement, to ask me some questions about social media. Fortunately for me they were frank enough to say that although I was one of the people they had been told they should talk to, from looking at my profile on Twitter they were having trouble working out what I do.

So what did I have in my “one-line bio” on Twitter? You know what? I’d forgotten and have just now gone to check. Here it is:

business coach for a networked world: social media strategist: blogger

Clear enough to me. But it’s not there for me, it’s for others.

Why this feedback experience was particularly ironic was that a bit over 24 hours previously I had been telling a group on the Social Media Telesummit how essential it is for us to have a consistent profile and “story” on our various profiles across the social web. As an aside, I think it’s hilarious – ok sad in some ways, but still hilarious – that as consultants and coaches we all talk about how important it is to get frank feedback and how valuable that is, but when it comes we – well, I at least – have an initial reaction not of joy but of irritation or frustration. Don’t know about you but for me the appreciation and gratitude kick in later, not instantly.

Be that as it may, apparently the message, as successive teachers wrote on my report cards, is still

“This boy can do better”!

But I admit I find the task daunting.

In days of yore, when I was a school teacher, a taxi driver, or an executive with a title and a business card to match, it was easier. Or seemed so, to answer the “What do you do?” question.

It only became a challenge when I set up my own business.

And what I’ve observed about myself since then, and noticed from time to time with other professionals with home based businesses is that if we are in business for ourselves and if we have a reasonable (or even unreasonable!) spark of imaginativeness, creativity and openness to possibility, we can find ourselves “diversifying” our business. And establishing “multiple streams of income”.

Which can, if we are not careful, lead to a situation where we are putting out different messages to the marketplace.

The fact that we can see how our various business interests work together doesn’t mean that’s going to be obvious to others.

Even if they are going to be patient enough to stand there and listen while we explain the ins and outs.

My challenge currently is that I am endeavouring to craft a statement that expresses simply and attractively the key components of the two main things I do:

I help business owners and entrepreneurs take their business to the next level and keep being nice, interesting people to talk to (that’s the bit that with labeling is called “Business Coach”)
I help mature business owners and entrepreneurs who are not techies get their heads around the social media phenomenon and work out ways for that to help them grow their businesses (the label I’ve been using is “Social Media Strategist”)

I doubt very much that the labels “business coach” and “social media strategist” are going to bring me much business: they are both, let’s face it, less than sexy: they are opaque or even mystifying without being mystifying in any interesting way.

Have you had a challenge in being able to answer that “what do you do?” question effectively? And by effectively I mean so that in at least some instances it helped you attract business. If so, I hope you’ll share.

I know some people who are really good at this. In fact I know at least one person, Chris Barrow, who is brilliant at this stuff and walks his talk – as in, building a million dollar coaching practice.

I’m certainly not comfortable with the idea that the growth of my business is being impeded by my inarticulateness. I’m hoping some people smarter than I will share some approaches here that work.