More on Branding and Communicating What We Do

In my post two days ago, about the speed of change and how my business specifically has changed in its shape and focus, I promised to share a recent experience of a friend’s comment which shocked me and made me think more about how well or otherwise I convey to others a sense and understanding […]

Just How Valuable is Personal Branding?

I’ve been wondering whether Personal Branding is a Good Thing for me to pursue, or not. As I continued the process I wrote about yesterday, of figuring out how to answer effectively the “What do you do?” question and – by extension – how that might be something people could be interested in paying me […]