Business and Branding #4: Online Reputation Management

n the third post in this series on business and branding I shared some thoughts about the concept of “Brand You”. An important part of the process of building your “Brand You” is taking steps to protect the brand and its reputation. When it comes to talking about the importance of protecting our reputation, I […]

Business and Branding #3: Brand You

In the second of this short series on Business and Branding, Finding What Works, I mentioned that my core brand these days is effectively my own name, as in the name of my other main blog, Des Walsh dot Com.   Another way I could put that is to say that I am practicing “personal branding”. […]