One of the toughest challenges for so many professionals setting up their own business is surely the need to become effective in selling. I’m no exception. I don’t like being “sold to” and I did not like the idea of being seen as a salesman. Before I go any further, I acknowledge unreservedly that there […]
About the need to watch our assumptions in the selling process. Includes story of Michael Caine and his Rolls Royce purchase.