How a Chocolate Bouquet Made My Night

A very tasty lesson in how to be remarkable

chocolate bouquet from Edible Blooms

Last night, as a panelist at the Networx Marketing Meeting in Brisbane, Australia, I received a delightful – and tasty – gift.

At the end of the discussion session each of the panelists was presented with a bouquet. When I saw the bouquets being brought up my first thought was that this was unusual, especially as three out of the four panelists were male.

I’m more used to getting a bottle of good wine at that stage.

Then I realised that the “flowers” under the cellophane wrapping were actually chocolates.

This was fun. And even more so when I got to taste the gift after I’d removed the cellophane and taken the picture here.

It was an example of being remarkable.

It was a purple cow.

Earlier in the evening, my fellow panelist Richard Slatter of wotnews and wearehunted fame, had talked about being remarkable – with a hat tip to Seth Godin and his famous purple cow.

I thought I had a fair idea of the precise meaning of “remarkable”, but looked it up anyway.

remarkable adj. 1. worthy of note or attention a remarkable achievement 2. unusual, striking, or extraordinary a remarkable sight

Clearly Richard (and Seth) were talking about the second meaning – unusual, striking, or extraordinary.

The chocolate bouquet qualified. It was made by the appropriately named Edible Blooms – whose tag line is “We make indulgent gift giving an easy and memorable experience!”

Worked for me.

So now I’m thinking, what am I doing or could I do with my business to be remarkable?

“Competent”, “capable”, “interesting” won’t cut it.”Unusual, striking or extraordinary will.

Please share, in the comments, what you do to be remarkable in your market.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.

Comments

  1. Thanks, Bohol. I love your attitude. Do people ever really get tired of being thought of with kindness?

    Sharon Hiebing
    http://www.sendoutcards.com/shiebing
    Creating Wealth through Caring & Sharing

  2. Such attitude of a company would surely draw more costumers and repeat profits. I agree with Sharon that it is always so much better, and in fact more blessed, to give than to receive.
    .-= Bohol Island´s last blog ..Re: Bonjour and Hasta La Vista Baby =-.

  3. Every time one of my customers purchases something from me or refers me to someone else, they get a thank you card and a box of brownies. Since the brownies are so delicious, they usually end up thinking I’m pretty remarkable. I even had one twitter about it. It’s more fun to give than to get.

    Sharon Hiebing
    http://www.sendoutcards.com/shiebing
    Creating Wealth through Caring & Sharing

  4. Yes, let’s make October the Month of Being Remarkable! 🙂

  5. rajsekhar291 says:

    Des Walsh-what an example.its awesome.in the begining I wondered what were you talking but after reading it was so good.
    I think that to be remarkable in market we should be innovative illustrious and observative.