Does Your About Page Say Who You Are and What You Do?

Tweet Would you go masked to a business meeting? Surely not. But that is effectively what people do when they tell us nothing about themselves in the content of the About or About us page on their site. I don’t know of any research that explains why so many...

Refreshing the About Page

Tweet When I click on the About or “About Us” link on various websites and blogs, there are two things that – depending on my mood of the moment – alternately amuse or irritate me: one is when the About Us talks about everything under the sun...