A very tasty lesson in how to be remarkable

chocolate bouquet from Edible Blooms

Last night, as a panelist at the Networx Marketing Meeting in Brisbane, Australia, I received a delightful – and tasty – gift.

At the end of the discussion session each of the panelists was presented with a bouquet. When I saw the bouquets being brought up my first thought was that this was unusual, especially as three out of the four panelists were male.

I’m more used to getting a bottle of good wine at that stage.

Then I realised that the “flowers” under the cellophane wrapping were actually chocolates.

This was fun. And even more so when I got to taste the gift after I’d removed the cellophane and taken the picture here.

It was an example of being remarkable.

It was a purple cow.

Earlier in the evening, my fellow panelist Richard Slatter of wotnews and wearehunted fame, had talked about being remarkable – with a hat tip to Seth Godin and his famous purple cow.

I thought I had a fair idea of the precise meaning of “remarkable”, but looked it up anyway.

remarkable adj. 1. worthy of note or attention a remarkable achievement 2. unusual, striking, or extraordinary a remarkable sight

Clearly Richard (and Seth) were talking about the second meaning – unusual, striking, or extraordinary.

The chocolate bouquet qualified. It was made by the appropriately named Edible Blooms – whose tag line is “We make indulgent gift giving an easy and memorable experience!”

Worked for me.

So now I’m thinking, what am I doing or could I do with my business to be remarkable?

“Competent”, “capable”, “interesting” won’t cut it.”Unusual, striking or extraordinary will.

Please share, in the comments, what you do to be remarkable in your market.

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