Pitch EngineThe social media release service provided by Pitch Engine empowers small businesses, as well as large, to be more effective in their online marketing.*

Although the term “social media release” has wide currency, I don’t know of any one, generally accepted definition or simple explanation.

My adaptation of an explanation by social media template author Todd Defren is that the term “social media release” (SMR) is used to describe a media release which incorporates social media tools (social bookmarking, RSS etc) to provide background data, context and on-going updates to clients’ news, so as to help journalists and bloggers better understand and/or research the story behind the releases.

brands on Pitch EnginePitch Engine has been taken up by some major brands, including Xerox, IBM, Hallmark and many others.

It also works very effectively, in terms of functionality and especially financial affordability, for even the smallest, work from home, solopreneur business.

The most economical option is the free one. The next level of subscription, providing archiving of releases and other benefits, is only $35 a month or $400 a year. And for an additional $15 a month or a total $500 for a year’s subscription you get, for any brand from the largest to the smallest, your own customized newsroom. The details of the various options are described here.

Right now there is a special Buy One Get One Free offer for annual Pitch Engine subscription purchases – but it lasts only for another couple of days, through June 13, 2009. For anyone taking out a one-year paid subscription, a second will be added free. You might notice that the media release focuses on PR firms, but the offer is for any subscription, so the home based entrepreneur who does her own pr is most certainly included!

* (Disclosure: our company Webartsco is now working with Pitch Engine to market and support the service in Australia.)

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