Getting Value for Your Marketing Dollar

One of the themes I’m picking up in business publications is that the recession that is here for some and coming for others is a time when some businesses will build capabilities and strengths that will enable them to flourish when we are through the trough. For...

Twitter and Home Based Business

I have to admit that at any given moment I don’t know whether to be highly impressed or highly amused by the way Twitter, which allows you to share messages with a 140 character limit, has taken the social media world by storm. Maybe a bit of both. It...