I understand, and regularly explain to others, that blogging can have a very positive effect on search engine results, especially because of the continual refreshing of both the site’s content and the links to and from posts. I also know there is more to the game than just writing good blog posts – although that is an important part of it.

There is a bigger picture, under the heading of “search engine optimisation” or SEO.

The Wikipedia entry defines search engine optimization

as “the process of improving the volume and quality of traffic to a web

site from search engines via ‘natural’ (‘organic’ or ‘algorithmic’)

search results.

Not only am I not an expert on search engine optimisation or SEO, I am

pretty sure that a close examination of this blog – or perhaps even a

cursory one – would find my aptitude in the science or art of SEO

somewhat lacking. I know this is an area in which I have plenty to

learn and apply.

And while the Wikipedia entry referenced above is packed with information, that’s part of the problem, as I see it, for the average business owner looking at getting better search results for his or her site.

I just came across a more concise and, for me, more readable explanation – and one more geared to helping non-technical people like me get the gist.

Irish blogger, Gavin Donchaid’s Ireland SEO Marketing site and has a neat overview of SEO Basics and how to structure and manage a site, not just from Ireland but from whatever country of origin, to take maximum advantage of those basic SEO principles.

The article includes lots of good tips, including this on defining your categories before you start (would that I had had that advice a few years ago!):

Before starting to compile some content on a site think about the

different categories that can be covered. Think on how these different

categories can be expanded in the future but still remaining focused on

the niche theme.

And goes on to say that once you have your list of categories, it’s time to “remove the SEO hat and start

writing content for the visitor…”.

Hear, hear!

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