Ever met anyone in business who said they wouldn’t go the extra mile for a customer?

Not likely. I think we all like to think we put ourselves out, do a bit extra, for customers. Or we say we do. But it’s only human to wonder sometimes – what’s the difference between going the extra mile and letting people take advantage of you?

Paul Andersen relates an example, with customer feedback, that could help reassure the waverers among us that going that extra mile is good business.

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