I love doing presentations to business groups about blogging. For one thing, spending too long at the keyboard and screen as many of us do it is really good to go out and talk with people face to face! But it’s more than that – it’s a privilege and a joy to have the undivided attention of a group of business people for anywhere between, usually, 40 and 60 minutes, just to share your passion and show people how they too can tap into this incredible business tool.

Today, speaking to franchisees of Computer Solutions Sales & Service at their international convention here in Tweed Heads, was especially gratifying:

  • great group of people serious about business and open to ideas
  • had 90 minutes!
  • wireless connection so I could go beyond my usual slide show

What I hadn’t planned for was the keenness of the people for me to show them how to actually set up a blog.

I took up the challenge and opened the BlogHarbor site. Five minutes later, they had a site up, with their first post – no need to futz about with credit cards, confirmation of emails, no special geeky knowledge required, no configuring databases…

The effect was so positive and the people so enthusiastic about the possibilities, that I know I just have to make sure I include this process in any future presentation.

What’s even better is that the franchisor and group of franchisees really got how blogging can help their brand and their businesses.

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