Lately, when I go to business networking events and meet, as I do, IT professionals, I’ve taken to asking ‘do you have a blog?’ and continue to be surprised at how few of them do. Some indicate a bit of concern, as in wondering if they are being left behind (yes) and others show little or no interest in the subject. Maybe some of them don’t feel they have time.
I think I might print out Jason Calacanis’ recent statement on the subject and give it to the people concerned (or unconcerned, as the case may be):
If you are in the Internet industry and you don’t have time to blog about your product then you should quit. Go home, give up, and find another career. Your competitors are blogging about their products and talking to the market, and there is no way to compete if you don’t engage the discussion. So, by not blogging you basically are giving up and telling the market that you don’t care. That’s the honest truth.
And just in case anyone missed the point, the subject line for the post is ‘Blog or Die!’
via John Keegan.
Tags: blogging, blog, Calacanis, Keegan