The Otter Group has launched its new blog site, which combines blog technology with the style of a ‘traditional’ website.

It’s basically a two column design but the way it is done allows for a home page with mostly static content and an excerpt of the latest blog post, then a separate page for the blog itself.

I’m quite excited about the new site, because it shows how a business can incorporate blogging in website design, without any detriment either to the blog or to the more static content of a business site. And I’m doubly excited because the Otter Group’s site is built on Blogware, the same software platform which powers the BlogHarbor hosting service I use for this blog.

Now as well as telling business people that this sort of design approach is possible, I can point them to a realworld example.

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