There are signs that blogging and other ‘Web 2.0’ tools have finally caught the attention of the Australian business community – and also of the government sector, at least that part of government more closely involved with information management.

A lead article in the Business IT section of national daily The Australian this week by journalist Andrew Colley, Testing the Web 2.0 water, declares that, although there is an upsurge of interest in Web 2.0 tools among consumers and lobbyists, ‘Australia’s business community is struggling to find ways to reap value from Web 2.0’.

There are the obligatory quotes from research company experts, with a bit of a contest on whether the real business significance of Web 2.0 is in ‘social computing’ (thus Forrester Group’s analyst Charlene Li) or whether it’s ‘really’ about the technology creating a richer functionality in the browser (as per Gartner analyst Dion Wiggins).

Whether one or other of those views is more accurate in the great scheme of things, my interest is squarely on the social computing side of the discussion, or more specifically the ‘business social’, than the computing aspects.

A couple of weeks from now I’m speaking at a Blogs, Wikis & RSS conference in Sydney, on some of the obstacles businesses (and government) experience or perceive about using these collaborative tools. As companies have decided to pay for people to attend, that is an indication of interest.

On the local business front, I was pleased to be invited, as mentioned in a post here yesterday, to be one of the presenters at a breakfast seminar on business blogging. It will be held in the beautiful seaside town of Byron Bay, on September 27 – more details here when I have them.

Frank Arrigo wrote about business blogging in Australia the other day after taking a call from the Australian Financial Review – Another Press Interview on Corporate Blogging. The post is a good milestone and has attracted comments from two very well-informed guys, Mark Jones and Trevor Cook, including Trev’s observation:
“I agree that blogging is gaining traction in corporate Australia, mostly at the ‘I better find out what this is all about and stick my little toe in’ stage”.

And for those wanting more reference points on blogging in Australia, see Frank Arrigo’s own comments on the Web 2.0 article which triggered this post.

I’ll discuss the government aspects in a separate post.

Tags: blogging, business blogging, The Australian, Web 2.0, Australia blogs, government

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