…organizational innovation either in the process mode, or product mode, often fails.
That’s because, when innovating people seem to ignore the external standards and supports that often have a pivotal role in making innovation work.
It’s not fundamentally different in home based business, which is usually a one or two person business.
We can believe we have great ideas about innovation and not take enough care to check that what we think is a great idea is actually likely to work once it is tested in the external marketplace.
In the 30 Day Challenge program I’m doing on niche internet marketing I am definitely being challenged in terms of matching up my ideas of what people want in specific niches with what the figures from Google, Overture etc are telling me.