On his blog about management, my LinkedIn Bloggers colleague Gautam Ghosh has an interesting observation to make about organisational innovation

…organizational innovation either in the process mode, or product mode, often fails.

That’s because, when innovating people seem to ignore the external standards and supports that often have a pivotal role in making innovation work.

It’s not fundamentally different in home based business, which is usually a one or two person business.

We can believe we have great ideas about innovation and not take enough care to check that what we think is a great idea is actually likely to work once it is tested in the external marketplace.

In the 30 Day Challenge program I’m doing on niche internet marketing I am definitely being challenged in terms of matching up my ideas of what people want in specific niches with what the figures from Google, Overture etc are telling me.

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