Former British Prime Minister Harold Wilson famously observed that ‘A week is a long time in politics’.

Actually, this post has nothing to do with politics, but the quote sprang to mind when I saw that I hadn’t posted here for more than a week, which doesn’t sit well with my belief that, for a business blog, a week is too long between posts.

Ironically, part of my excuse is that I’ve been more than a bit preoccupied with finishing off the editing of my forthcoming e-book on business blogging.

Naturally, I’ve set up a blog for the book, so that I can provide complementary resources and a feedback site, as well as a means of helping market the book and my services as a blogging coach.

It seemed a sensible thing, in establishing the blog, to apply the strategising concepts I outline in the book. So while my personal inclination with setting up a blog is to just get it going and sort out things like categories later, I followed my own advice and wrote a strategy, about which I posted on my deswalsh.com blogsite, here. It was an interesting exercise and very worthwhile from my point of view.