I don’t often find television ads amusing these days, but the Carlton Draught Big Ad which aired recently had me chuckling – very witty.
‘What does that have to do with home based business?’ I hear you ask. Well, not much, unless like me you think of the fridge in the kitchen of the home based business as the corporate bar to be opened at about 6pm for a refreshing ale or glass of wine at the end of a working day.
But I was prompted to look for the Big Ad because I came across a story of a ‘home based business’ that appears to be brewing the best beer – or one of the best – in the world. This is the Abbey of St Sixtus in Westvleteren in Belgium, home to some thirty Cistercian or ‘Trappist’ monks, who, in the words of the Scotsman.com article I found today, ‘lead a life of seclusion, prayer – and brewing’. It’s an amusing article with an amusing title which would be transparent to Aussies, Scots, Irish, Brits but probably not to others – ‘Prayers come before brewing for the monks with no beer’.
I am indebted for this gem of the Belgium monks’ beer to Dallas Texas based Iraqi-Australian Fayrouz Hancock and her Fay’s Catholic Thoughts blog – Fay is also publisher of the Iraqi in America blog which has some interesting and often sobering thoughts on current developments and prospects in Iraq (ain’t the blogosphere wonderful in its multifarious connections?)
OK, not to be discourteous to American, Canadian and other readers, the headline in the Scotsman.com article is a play on the title of the Australian country song ‘The Pub with no Beer’, which has the mordant line, resonant with meaning for dedicated beer drinkers, ‘But there’s nothing so lonesome, mournful or drear, as to stand in the bar of a pub with no beer.’ The song was apparently written by an Irishman, in a pub in North Queensland, Australia, in 1943 after some American servicemen had drunk the bar dry.
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