I’m asked regularly how much time I spend blogging. That’s a bit like asking ‘how long is a piece of string?’. I actually haven’t timed myself, but I doubt that in a given week I would spend less than 24 hours – that includes reading other blogs, checking my newsfeeds, doing research and writing draft posts, some of which I put aside for another day, not just the actual posting of blogs.

It’s clear to me that some of the people who me ‘how much time do you spend blogging?’ are really asking ‘if I got into blogging, how much time would I have to spend to make it worthwhile?’

In the course of writing an e-course on blogging (due soon!), this is one of the questions I’ve been grappling with. Of course the answer will vary depending on such factors as the knowledge and writing skills of different bloggers, so I doubt there’ll ever be a simple answer.

I’ve been working on a rule of thumb that people could have a viable business blog, once it’s ‘up and running’, with a commitment of thirty minutes a day, five days a week. That includes time to check out other blogs, make sure you are listed on various directories and all the other bits and pieces that go with being a ‘seriously committed’ blogger. So say a minimum of two and a half hours a week.

That might not be enough, I thought today, after noticing a remark by the ‘Microsoft Geek Blogger’, Robert Scoble on his Scobleizer blog that he blogs between 6pm and 2am, after working all day on other business.  Even on five days a week that’s forty hours on blogging. Hmmm. Incidentally, his writing seems so effortless – ‘the art that conceals art’? Unfortunately I can’t now find the reference but it’s in there somewhere.

My belief is that this question of ‘how much time?’ is a very important one to get answered for business people who are contemplating incorporating blogging in their business strategy. I would really value any comments, contributions, suggested links or other input on this subject that people would like to provide here. Or email me at deswalsh.gmail.com

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