As a self-styled blogging evangelist, my default mode in speaking or writing about blogging is unashamedly positive. Some might say Pollyana-ish – although that for me is not a bad rap – who was the original grinch who decided that being unfailingly positive was a bad thing?

But I do understand that there are sceptics, especially about business blogging. And it was probably healthy for me to pick up this morning a link to the Shel Israel and Robert Scoble ‘book blog’ Naked Conversations, where there is an interview with Rich Levin , who – although also a blogger – puts a case for seriously downplaying the excitement about blogging.

Not that I agree with him 🙂

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