There was a time when I considered watching TV on a weekday morning a sign of encroaching or realised decadence.

Not any more. I admit it, I watch morning TV regularly and am informed and enthused by it. But this is morning TV with a difference.

Most weekdays we have the popular Australian breakfast TV ‘Sunrise’ program – in fact the No.1 breakfast show – running as we have breakfast and get organised for the day.

This Seven network program is hosted by a very popular, very smart guy, David Koch – ‘Kochie’, who has many interests and enthusiasms, but is particularly well known to many as a communicator and educator about and for small business, through TV and a couple of publications he founded and conferences, lunches and other events he organises.

His team on the program, especially the irrepressible, very smart co-host Melissa Doyle – ‘Mel’ – share his enthusiasm and energy, helping to create a program which is a nice (for me) balance of news, information and entertainment.

And yesterday I was rewarded for my morning decadence, with the program running a story on blogging. Actually I was more excited by the idea of them running the segment, than with the information in the segment itself. The link is here but as it’s a website link and not a blog permalink I don’t know how long it will be there.

The segment was presented by program regular Pete Blasina, the tech enthusiast who delights viewers with his segments on the latest gizmos.

From watching the segment and then reading the fact sheet on the network’s website, it was fairly clear that the research done on the segment had not uncovered anything about business blogging, or anything
significant. So it was not surprising that when they did the on air segment, Kochie rolled his eyes at the suggestion that the program might have its own blog.

For a man like Kochie, who seems to spend much of his waking hours in conversation about business and loves communicating about business, not to realise that blogging – and RSS, but that’s another story – could give him a whole new reach in hs communications, shows that blogging for business is not really known or understood to any significant extent in this land ‘downunder’.


Also, given the amount of interaction with their audience that the program has and encourages, blogging could surely extend the audience even further and create even stronger bonds with the existing audience.

I’ve emailed the program, indicating that there is a whole business aspect to the blogosphere that they are missing and pointing to the Blog Business Summit blog to illustrate. I’m looking forward to the day we have a blog business summit here in Australia.

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