Of all the many detestable things about spam, the one I probably hate the most is the way some of them will send out their rubbish in such a way that it looks as if it’s coming from your address. Not everyone knows that this can be done, so there is huge potential for embarrassment and for harm to business.
Then there is the sheer annoyance of sifting through your email to find the genuine mail and endeavouring not to consign your best friend’s or best client’s crucial email to the spam folder.
This morning, Internet marketing wiz Jim Edwards sent me an article he’d written on how to beat spam, and it is too good to hang onto just for myself. And as with everything Jim writes, it is mercifully free of jargon and provides a clear, step-by-step path to implementation.
There are some very practical recommendations here, although I don’t intend personally to follow every single one of them. Specifically, I am happy about having my email address ‘uncloaked’ on this blog and on websites because I use a Gmail address for that. I continue to be impressed by Gmail, which does an amazingly thorough job of sorting out the spam. And by the way, I have a bunch of Gmail invites I can send, so if any reader would like one, just email me and I will send you an invite via Gmail. Or you may know someone closer to you who has some – I think just about anyone who has a Gmail address now would have spare invitations to share.
How To Avoid Spam Robots
– by Jim Edwards
© Jim Edwards – All Rights reserved
Despite the fact that Federal legislation (the CANSPAM act) made it illegal, harvesting email addresses from the web using automated robots remains alive and well.
Spammers who need fresh email addresses release software spider programs that comb the Internet and suck email addresses off Web pages, guest books, and anywhere else you might post your email address.
Once they get your email address, spammers will trade it around like 5th graders with a new pack of Pokemon cards at recess and you can expect the avalanche of email to begin flooding your inbox.
In order to combat this still rampant practice of stealing email addresses from websites and sending people email they don’t want, the following tips should help protect you.
** Break It Up **
Obviously the best way to avoid getting picked up by an email harvester is not to post your email anywhere on anyone’s website (including your own).
If the only way someone can get your email is if you give it to them, that creates a similar situation to operating with an unlisted phone number.
If telemarketers can’t get your phone number, they can’t call.
If you must post your email address, post it in a way that a robot won’t recognize it as an email address. Instead of posting [email protected], you can put YOURNAME (AT) YOURDOMAIN.COM and then, in parenthesis, put (replace AT with @ to email me).
Though it seems like an extra step for legitimate email, you’ll find it a very effective technique.
** Use An Image **
Currently, online spiders (ANY spider, including search
engines) cannot read text that appears in a graphic or picture. If you must display an email address on a page, then do it by typing your email address into your favorite graphics program and saving the image as a .gif or .jpg.
Then post the image onto your web page so people can see the email, but spiders cannot. This too creates an extra step for people because they must type in your email address, but it’s an effective solution if you must display an email address on your own website.
** Use An Email Form **
Another way to cut down on spam originating from your own website is simply not to display an email at all.
Instead, allow customers and prospects to contact you through a form where they fill in fields, click a button, and your website emails you their message.
A note of caution: make sure the form script you use does not keep your email address visible in the form code.
If the form code contains the email address, spam robots can find it even though you don’t see it on the page.
** Make It Hard To Guess **
Sometimes you’ll get unsolicited email because a spammer guessed your email address.
It’s not a far stretch to imagine that someone probably has the email [email protected], so spammers will do a “dictionary” attack on common usernames.
One way to defeat this is to place a “dot” (.) in your email address, such as [email protected] The dot makes it virtually impossible for spammers to guess your email address.
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs…
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