OK, so I was wondering last night whether the Blogging Goes Mainstream webcast from New York would prove worth getting up for at 4.15 am
Australia east coast time.

It was. Several hours later, my brain is still buzzing – or is that just that I need more coffee? Maybe some of the ideas and opinions expressed were not that new, but for me the formulation and presentation were well worth the effort of attending, however virtually. Incidentally, I’m glad I’d registered – free of charge – before I read panel leader, Corante/Get Real President/COO Stowe Boyd’s item where he thought the webcast cost $125.

It was worth getting up just to hear keynote speaker Robert Scoble, Microsoft Geek Blogger and technology evangelist of Scobleizer fame. I think I heard him explain his punchy style of blogging as writing in ‘blink’ style, writing ‘straight from the head, whatever comes out…’ (according to my early morning notes). Interesting – I reflected that the only time I find blogging a bit of a challenge is when I’m *trying* to *say* something, rather than just having a conversation with my readers. Must try the blink style!

Scoble’s Corporate Manifesto for Blogging, which he mentioned is based on or inspired by The Cluetrain Manifesto,
provides a great framework for any business getting into blogging. And a tip from Scoble to never change the URL of your blog as it takes too long to rebuild your presence.

Steve Rubel of Micropersuasion chaired a panel and had plenty to say which I found of interest. One remark which got my attention was that he started his blog last year
and now has 5,000 readers: this has had the effect of changing his job and his company.

The eye (or ear) opener for me was the presentation by Salim Ismail from PubSub. I hadn’t really understood the model for PubSub – Prospective Search vs Retrospective Search (Google et al) but having heard Ismail explain it I now see that it is clearly explained on their site!

A set of verbal ‘snapshots’ from Ismail summed up a few things for me, as follows: in the 80s people asked ‘what’s your email?’, in the 90’s ‘what’s your website?’ and now it’s ‘what’s your (news)feed?’. Well, in the 80s no one in my circle asked about emails, but the image is helpful for explaining what’s happening now.

Item from the panel discussion led by Stowe Boyd: those whose blogs are heavily linked today have a higher probability of getting linked tomorrow (may have been Boyd who said this, but it wasn’t always clear who was speaking at any one time).

There was more and hopefully someone was blogging it. The notification for me to log in to the webcast included the note, ‘An archive will be available after the event’; but I don’t know how you would access
that if you were not a registered participant. If I find out, I will post it here.

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