From whoever coined the aphorism “As a man thinketh in his heart, so is he”, through the Englishman James Allen, author of the slight but influential tome, “As a Man Thinketh”, there have been many who have pointed out that the way we think is crucial to the achivement and maintenance of prosperity. Napoleon Hill’s book “Think and Grow Rich” appeals directly to the desire of many to be rich.

The motto of the immensely successful technology outsourcing multinational of Indian origin, Wipro Technologies, is “Applying Thought”. This blog is called Thinking Home Business because I want to focus on the thinking that goes into making a home business and making it successful.

So much of what I read in books about building a business from home, so much of what I read on the web or in promotional emails about business from home seems to treat this way of life and business as something that can be managed by following a number of steps. No doubt all these approaches have their place and no doubt many are useful. My concern is that I do not find in these books or websites any real appeal to me as a creative and imaginative thinker. Maybe I’m missing something.

Another way of putting this is to say that just as I don’t enjoy doing business with people who are boring and self-congratulatory, I have difficulty believing that people who write boring and self-congratulatory books or webpages on home business are the people who are likely to help me prosper in my home business.

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