Martin Neumann :: Thinking Home Business | Practical Tips For People Who Work From Home

Anyone interested in acquiring an established web site and brand, with – as far as I can see – loads of upside, should take a look at HomeOfficeVoice, which owner and blogger Martin Neumann has put on the market.

The name – HomeOfficeVoice – is highly brandable and for the right motivated person, this is a rough diamond – the potentials are endless. HomeOfficeVoice can become anything…

It’s also got a great sub-title, “It’s all about lifestyle”.

Due diligence should not be a problem. Martin has laid out all the statistical information in his blog post on the subject.

This home office field has to be a growth market, in the long term at least (in these crazy financial times I am not so rash as to talk about growth in anything much).

And the site on offer has particular scope to grow in content and in revenue-earning capacity, precisely because apart from some basic care and watering Martin, by his own admission, has lately not worked the site very hard, although it previously had very impressive traffic and ranking.

I have really put very little effort in sustaining this website and at its peak it had a PR6 and was nearing 10,000 unique visitors a month.

Check it out. If you are interested, you can expect to find Martin a good bloke to deal with.

One of the best bloggers in the home business zone – as in most informative, most entertaining, most literate, most uncompromising – is Martin Neumann.

Host since 2005 of Home Office Voice, described then as “a new online media outlet (aka … a blog) that offers the latest news, reviews and general commentary in the world of Home Business”.

Since then there have been some periods of inactivity, but never – in my observation – a dull post.

Martin is not *just* a blogger. He is an entrepreneur and a journalist. Actually, a journalist from Melbourne, where as far as I know the “J” word still has a chance of meaning that the person so described has some respect for and love of words. Martin does and I like that.

Another thing I like about Martin and his approach to blogging is that he seems to be always experimenting. Trying out different ways to do business online, trying out different WordPress themes.

For example, back in February last year, Home Office Voice used a WordPress theme with a, well, “home office” kind of look, white on blue. It had the tag line “bringing you the best of home business from the web”.

An OK tag line, I guess, but not exactly exciting. And evidently not satisfying enough for Martin.

Home Office Voice now is still pretty minimalist but has a more dramatic, almost stark, header, with pale green or lime on black. The new tagline is “it’s all about lifestyle”.

Martin gets it.

Why we work from home, that is. It’s all about lifestyle.

Blog on, Martin! We appreciate you.