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Archive for Leah MacLean

Chocolates and Doing Business With Style

By Des Walsh
Wednesday, May 28th, 2008

Adora chocolates

There’s saying thank you with courtesy. And there’s saying thank you with courtesy and style. Leah Maclean is a virtuoso in the latter category.

Some time ago, Nancy Batenburg, a good friend of ours, asked our advice on a quote she had received for a new website with blog, for her business (link is to existing site). We were not impressed and wanted to do what we could to save her from spending a lot of money and being dissatisfied with the outcome.

We put her in touch with Leah Maclean, not only because Leah is a talented geek, but because she has a particular mission to help other women cut through the techspeak and get technological solutions that work for them. As her tagline says: Demystifying technology for small business women.

It was a logical referral. Of course, that did not mean it was going to result in a match, but it did. We’ve had great feedback from both parties and we know the outcome in terms of the website will be of top quality.

We felt good.

We felt even better today when the delivery guy handed over a big white box addressed to us. We knew what was in it because Leah had alerted us. Chocolates.

But not just any chocolates. These were hand-made, extra special chocolates. And the presentation was special too. Inside the elegant carry bag was the perfectly wrapped box with ribbon and an envelope with a beautifully designed card and inside the card a handwritten message of thanks.

Adora handmade chocolates

(And yes, the chocolates are yummy, thanks – from Adora handmade chocolates in Sydney).

None of that was necessary. We just wanted to make sure our friend Nancy was looked after by a pro.

Not necessary, but nice.

A lesson in doing business with style.

What do you do to thank colleagues for referrals – even the ones that don’t work out?

Categories : Business, General, Resources, Social Media
Tags : Adora, chocolate, courtesy, Leah MacLean, referrals

Here’s a Quick Way to Have Your Own Promotional Video

By Des Walsh
Tuesday, January 15th, 2008

It’s now about two months since I was told about Animoto, when I attended the New York Web 2.0 Meetup Group event. I had a quick look, then put it aside while I dealt with a few more pressing matters.

Animoto is a web application that automatically generates videos using the New York based Animoto Productions company’s Cinematic Artificial Intelligence technology that “analyzes and combines user-selected images and music with the same sophisticated post-production skills & techniques that are used in television and film”. Even if you take that, as I do, with a grain of salt, the actual experience is great fun and may well offer a way for small business owners to produce promotional video content without that having to cost an arm and a leg.

The application takes still photos you have on your hard drive, adds music you provide or stock of theirs from which you can choose, and then puts together a video for you. For a very short one, there is no charge.

Leah Maclean’s post last week Even YOU can have video for your business gave me the first example of someone I knew testing the product. I have great respect for Leah’s combination of geek and practical business person, so I was impressed by her opinion that “this leaves YouTube for dead when it comes to small business possibilities”. And you can see the result of Leah’s own experimentation with Animoto at that blog post.

Incentive enough for me to try it out myself.

The result will not be nominated for Cannes, but it was easy – just find photos on the hard drive and upload them, as they are. No tweaking or adjusting required, or trying to comprehend esoteric technical instructions. Definitely point and click.

Here’s the result. Comments welcome. And if you think it’s really bad, I’ll just do another one.

Why not try it yourself? It could help make your website or blog really stand out from the crowd.

Categories : Blogging, Business, General, Resources, Social Media, Work From Home
Tags : Animoto, Cinematic Artificial Intelligence, Leah MacLean, New York Web 2.0 meetup, online promotion, Video

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