Boomers :: Thinking Home Business | Practical Tips For People Who Work From Home

What’s Next Boomer Business Summit, Chicago, March 19, 2010

Seventh Annual What's Next Boomer Summit

For the seventh year in a row, on March 19, leading experts on the “boomer and beyond” marketplace will gather for the What’s Next Boomer Business Summit.

Boomers were born between 1946 and 1964

77 million baby boomers represent 28% of the U.S. population and account for 77% of all financial assets

Every 7 seconds someone is turning 50

By 2010, 108 million people will be over 45

Households headed by someone 40 or older hold 91% of America’s net worth

Boomers constitute 35% to 38% of Internet users

The caregiving marketplace is $800 billion

The day-long program includes a 45 minute session of what I assume are parallel workshops – four in all, on the general topic of “Web 3.0 Strategies: Tools You Can Use NOW to Boost Your Boomer Business”.

Maximize the effectiveness of your e-newsletter and online marketing programs

Get a handle on mobile marketing trends and how to reach your customers on smart phones and mobile devices

Connect, engage, and build loyalty with your customers using FaceBook, twitter, YouTube, blogs, and other social media

Incorporate iPhone apps into your overall marketing strategy

Make Google tools work for you

(I must confess to cringing a little at the “Web 3.0″ tag. I’m not really sure what “Web 3.0″ is: I assume it’s meant as something like “beyond Web 2.0″, but the items listed look to me suspiciously like Web 2.0).

If you are one of the 800+ members of Boomer Authority™, you may have picked up already that there is a 20% discount for the Chicago event (membership of Boomer Authority™ is free).

Note: Des Walsh is the Boomer Authority™ Country Chairperson for Australia – an honorary position.

Talking about Boomers Next Step

Last Thursday, US time – Friday my time – on my Des Walsh & Friends show on BlogTalkRadio I had a great chat with my friend and colleague Bill Vick.

You can listen to the episode – or download it to listen later – at this link Bill Vick on Des Walsh & Friends.

Although separated by thousands of miles of Pacific Ocean, Bill and I have worked together for a few years now. It is a mark of how business has changed in recent years that we have been able to collaborate, co-author books and now begin planning for an ambitious new project, without ever having met face to face and without spending a vast amount of money on communications. In fact, most of our communication is via email and Skype, which means there is no cost to either of us, apart from the regular internet connection charges we incur anyway.

We have produced, with publisher Happy About, the book LinkedIn for Recruiting, which went through two editions and which we finally “retired”: the e-book version of the second edition is now available free of charge and can be downloaded from the link in the sidebar here. We also published, independently, the audiobook – DVD and e-book – Big Biller, based on a series of interviews with highly successful recruiters and other industry leaders.

And now, as we discussed in last week’s BlogTalkRadio session, we are about to launch our Boomers Next Step project, to help boomers meet new challenges, especially in terms of career and business.

Bill, never a man to let the grass grow under his feet, has in fact already got the project going, with a stack of resources and a series of fascinating video interviews on the Boomers Next Step project site.

We’ll be making some specific announcements over the next couple of weeks. If you would like to know more and be kept in the loop, check out the Contact page on Boomers Next Step: if you give us your details there or get the RSS feed link, we will be able to keep you posted.

We’re both excited about this project and I’ll endeavour to provide the occasional update here on Thinking Home Business too.