Resources

Social Media

We’ve included lots of links here about social media, because:

• more and more people want to know, and know now, how to find their way through what they see as a social media maze
• we know this stuff, we live and breathe it, and we want to share what we know

Social Media Resources

Videos

A plain English introduction to Social Media – by Lee Lefever

Mike Wesch – The Machine is Us/ing Us

Downloadable Delights: Reports, White Papers, free e-books

The Long Tail – key positioning document for understanding social media

Cluetrain Manifesto – still a must-read after all these years

Brian Solis: The Essential Guide to Social Media – a free e-book by a social media and PR master

Brian Solis: Brink – A Social Media Guide from the Edge – amazingly rich content and a free download

Trevor Cook & Lee Hopkins: Social Media White Paper - 3rd edition: a practical guide in plain English

Social Media in the Inc. 500: The First Longitudinal Study – how fast-moving companies “get it”

Illuminating Blog Posts, Podcasts

ReadWriteWeb: Fake Viral Videos

Duncan Riley: NAB Spams Blogs – how a big bank showed it doesn’t get it about the conversation

Conversational Media Marketing: Social media isn’t a “channel”: it’s an environment – blog post by industry leader Paul Chaney

Learning and Sharing – Online Locales

Social Media Classroom and Collaboratory

Books

Charlene Li and Josh Bernoff: Groundswell: Winning in a World Transformed by Social Technologies

Deborah Micek & Warren Whitlock: Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Organizations and Groups

Social Media Club – for those who get it and want to share it with others

LinkedIn Bloggers – sharing information and ideas about blogging and new media

Society for New Communications Research – non-profit think tank: great people, great reports: spin-free zone

Jargon Buster

List of Blogging Terms (from Wikipedia)

Presentations

Several presentations by Des Walsh, at Slideshare

Home Based Business

We are also compiling information and links for sites with more specifically home based business content

Stefan Töpfer’s Ten Top Home Business and Small Business Reads of 2009/06/04