General :: Thinking Home Business | Practical Tips For People Who Work From Home

Last few remaining copies of Big Biller at a special close-out price

When my friend and colleague Bill Vick invited me, back in 2006, to collaborate with him on a book about recruiting’s “big billers”, I was intrigued.

The idea was that Bill would interview a range of top producers in the recruitment industry and elicit from them their secrets of success. Then from all those interviews we would put together a book, summarizing the key lessons and insights that had emerged.

An ambitious undertaking, but from having co-authored LinkedIn for Recruiting book with Bill I had a good idea of the esteem he has in the recruitment industry, so I was pretty sure he was not going to have any problem finding outstanding people to interview. And so it turned out.

But what I didn’t know then was how generous the interviewees would be with sharing their experience and advice. Listening to the interviews – and I did that more than once – I was continually amazed at how much they “gave away”, so as to be able to help others achieve success. No “king of the castle” (or “king of the hill”) selfishness here.

Nor were these interviews about one-off or occasional successes. A lot of the stories and comments were about good old fashioned work, but focused, systematic work to produce stellar results. I thought Jon Bartos put it beautifully:

If you look at my average fee, it’s about twenty thousand. It’s not fifty thousand, it’s not a hundred thousand, it’s only twenty thousand. So it’s not huge as an average fee. What that means, with transactions at twenty thousand, is that in order to do a million dollars I need to have five placements on a monthly basis. Now I typically average from five to ten on a monthly basis.

And once the project was done and our Big Biller “audiobook” (recorded interviews on a DVD plus an e-book) was published early in 2007, we realised that we had produced what was effectively a manual for success as a recruiter. But success not just as a recruiter, because the rich lessons about business and life that these highly successful people shared could be applied to any business, any career.

Bill commented on the Big Biller project as follows:

There is no question the Big Billers are a competitive breed and the game they play is not for the faint-hearted. They like to win and second-best is not an option. At the same time they are generous-spirited people and happy to share their secrets of success, for the benefit of anyone who might wish to follow in their footsteps. I was fortunate to be a member of their ranks and their friendship and support created this book.

Over the course of thirty one interviews, recorded live and provided as part of this book in full and unedited recordings, these superstars of recruiting spell out what they do, what tools they use, what drives them to achieve as they do, how they spend their working days, hour by hour, their approach to study and continuing training and the fundamental philosophies that underpin their achievement.

The interviews provide a unique insight into what makes a Big Biller tick. They show, in detail, step by step, how anyone with the right attitude and determination can copy the success of the Big Billers.

With my background in education and training I also saw the audiobook as an excellent resource for any firm which wanted to bring new hires up to speed with the kind of thinking and experience that would help them become top producers themselves. Or as a refresher and motivator for even the most experienced people already on their team.

You could in fact use the book and the audios as the basis for a series of company training exercises over a period of weeks or even months.

Be that as it may, we are down to the last few copies. Because the content, in terms of the shared stories of life and business experience and the lessons drawn from those stories, is effectively timeless, we could probably do a new edition of Big Biller. But as we both like to do new things and are in fact moving on to some new projects with social media, we have decided that for these last few copies it’s “out they go” time.

So we can wrap this up quickly, we have halved the price: the race is to the swift.

The DVD with 10 hours of interviews + the accompanying ebook and guide are for sale now at http://BigBiller.org

I have to admit that at any given moment I don’t know whether to be highly impressed or highly amused by the way Twitter, which allows you to share messages with a 140 character limit, has taken the social media world by storm.

Maybe a bit of both. It mightn’t be – no, isn’t – the only game in town, but it is a fascinating game and one I see as going on for quite a while.

And while I don’t know, and doubt that anyone does, how many Twitter users are owners of home based businesses, I’m guessing that the answer is A LOT.

Jeremiah Owyang’s estimate, as of late January, is for around 5 million registered Twitter users and some 3,400,000 active users.

So what would be a reasonable guesstimate of the number of Twitter users with home based businesses or – not the same thing but interesting anyway – users who work from home? A million? Two million?

Whatever the figure is, I find, as a professional working from home, that Twitter has a special appeal for me. On any given day I am as likely to be:

amazed at how a tweet has made me aware of a resource I would not likely have known about otherwise
annoyed with myself for wasting time on Twitter trivia
amused and entertained by the wit of fellow twitterers
inspired by how helpful people on Twitter can be – and have been, to me and to others

In March last year I listed five ways Twitter helps me in business.

And now Anita Campbell, who edits the Small Business Trend site, has put together the ambitiously titled Ultimate Small Business Twitter List.

I have to say I think Anita has been very brave in doing this list. There will always be people who feel left out. As Anita acknowledges, in seeking to list “the people on Twitter who regularly provide information by, about and for small businesses”, she had taken on an “impossible task”.

Nevertheless, for anyone in small business interested in exploring Twitter, this is a great list of tweeple to start following.

Good to see @BeckyMcCray there, whose blot Small Biz Success is focused on business in rural communities and small towns.

Denise O’Berry – @deniseoberry at Justforsmallbusiness.com – has been providing resources for small business for as long as I can remember, as indeed has Anita herself.

What I found more interesting than the listing of individuals on Twitter – “tweeple” – was the listing of corporate Twitter presences.

Some of these are anonymous, others have individuals fronting the brand: there is a third category of what appear to be individuals but may or may not not represent real, individual people.

@AngelaATHP and @tacanderson at HP look like real people.

As does @DannyUrquiea at American Express.

@bbsnewswire is a disembodied corporate id for Better Business Bureau.

@gowithabc is not representing a broadcasting company but a group blog, America’s Best Companies – tag line “The Future of Small Business”.

Some seem confused: for example, at Microsoft there is Louise Rasho as @officelivegal and Amanda as @officelivegirl who has a tweet on Feb 7 saying “Merging accounts here. Please start following me at OfficeLiveGal”. So would that be Amanda or Louise we would be following?

I would love to see a list of Twitter people with home based businesses and Twitter names for companies servicing that market. If you are part of one or both of those groups, please feel free to leave some info about what you do and your Twitter id in the comments here.

If you choose to follow me on Twitter – @deswalsh is my handle there – I’m likely to reciprocate as long as I can see something real about you, preferably a blog, or LinkedIn profile. I don’t usually follow anonymous corporate Twitter identities or sales pages.