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Archive for November 2010

Accessible PR for Home Based Business

By Des Walsh
Wednesday, November 24th, 2010

It’s kind of definitional, surely, that home based businesses don’t have PR departments or in-house PR specialists, except of course where the business owners are themselves PR people.

And my assumption is that home based businesses generally do not have PR agencies on call to handle their media engagement.

It follows that, in that respect at least, work-from-home professionals have in the past been operating at a disadvantage to any corporate competitors, when it comes to getting their story out.

Social media, and more pointedly the social media release, a template for which Todd Defren famously debuted back in 2006, changed that paradigm forever.

The term is pretty clichéd now, but in the PR field, social media has levelled the playing field. There has been a dramatic shift from the long-established format and process of issuing press releases into a completely new way of communicating your message. And, acknowledging my own bias but being confident nevertheless in my assertion, in that process the social media release platform PitchEngine has led and is leading the way.

PitchEngine - Get the Word Out

The key point I want to make in this post is that PitchEngine is an ideal resource for home based businesses, as well as for other businesses small and large. I have become even more convinced of that since I wrote here a year and a half ago my post PitchEngine Works for Small Business Too.

PitchEngine is easy to use, as long as users can get over the idea that they have to be PR experts to use it and just think of it as a way to get their story out, especially via the social web.

PitchEngine is economical. Check out the prices here: Basic at $39 a month is perfect for any home based business.

PitchEngine is environmentally friendly – 100% wind-powered.

PitchEngine is friendly, knowledgeable and helpful people.

Naturally, we’re actively, attentively on Facebook and Twitter too.

PitchEngine Founder and CEO Jason Kinztler, a.k.a. New Media Cowboy, is passionate about helping businesses get their story out and PitchEngine is his creation to help them do just that in the new economic world of social business. This is how he puts it:

PitchEngine isn’t a wire service or a “free distribution tool,” as some bloggers like to put it. It’s a platform for getting the word out about your business or brand. Whether the mechanism be email, text message, tweet or post, PitchEngine provides an easy way to to package and share you stories. That, coupled with our new Search Meets Social™ offering provides a new, more innovative approach to public relations that’s both traditional and consumer-facing.

And if that’s not enough to arouse your curiosity, you can try PitchEngine free for thirty days.

If you have any questions, please ask in the comments or send me a message via the Contact page. If I don’t have the answer I will call the PitchEngine folks in Wyoming and get an answer for you.

Do you have a PitchEngine success story to tell? Please share it.

Categories : Social Media
Tags : home based business, media releases, PiechEngine, pr, social media release

LinkedIn Bloggers Group Moves to LinkedIn

By Des Walsh
Tuesday, November 2nd, 2010

This post appeared originally on Des Walsh dot Com One reason for sharing here on Thinking Home Business is that it is about a resource that could be particularly helpful for professionals working from home.moving house - with LinkedIn Bloggers


What do I mean, the LinkedIn Bloggers group has moved to LinkedIn? With that name, wouldn’t it have been there already?

Short answer: Yes

And No

The story so far

It’s now just over five and a half years ago, in May 2005, since I teamed up with the most prolific creator of online groups I know, Vincent Wright, to help build the LinkedIn Bloggers group he had established on the Yahoo! Groups platform. Several months later we established a group of the same name on what was then known as LinkedIn for Groups and is now just LinkedIn Groups (a literally significant change in nomenclature which is almost certainly of more interest to students of history like me than to most of the millions of LinkedIn members!)

We had some great discussions on the Yahoo group, but things quietened down some time ago and, not to put too fine a point on it, conversation on the group just fizzled out.

So if the conversation has fizzled out, why move to LinkedIn Groups?

Some of us believe there is scope still to have useful discussions around blogging, plus other new/social media, and networking, especially on LinkedIn, and think the new LinkedIn Groups platform (as distinct from the old LinkedIn for Groups directory) seems to provide more scope for re-starting the conversation.

So we have now moved the focus of attention to the LinkedIn group and away from the Yahoo group (effectively mothballing  the Yahoo group) .

People and topics

In a post back in 2005, only a few days after I had joined the Yahoo group, I wrote about the people we hoped to attract to LinkedIn Bloggers and how we saw the group operating:

The aim is for LinkedIn Bloggers to attract LinkedIn members who are already experienced and even expert bloggers … and also – and very importantly from my point of view – LinkedIn members who are not yet blogging and want to find out more about it, how they would go about it etc, in a friendly, professional and non-hyped setting.

I think that still lines up pretty much with how we see the group operating on the LinkedIn platform.

OK, I can’t resist sharing a bit of history but I’ll keep it brief

Just harking back for a moment to the “LinkedIn for Groups/LinkedIn Groups” distinction I made above, and promising no extended history lesson, there was no opportunity in 2005 to have a group conversation on LinkedIn. The groups then were, as far as I can recall, mainly alumni groups from colleges and companies and the LinkedIn for Groups directory gave people in those groups better intra-group networking opportunity.

The relatively new look “LinkedIn Groups” is set up for moderated discussions, has real names not the often uncommunicative Yahoo username setup. There are also, helpfully, a Promotions section (so the discussion stream does not have to be muddied) and a Jobs section (ditto re discussion).

But what if we’re giving a party and nobody comes?

That’s possible. On the other hand, we have 127 members in the group on LinkedIn and while many of the members of the Yahoo group may not migrate there are already new members in the group on LinkedIn who were not members of the Yahoo group.

I’m sure there are many LinkedIn members around the world who do not yet even know of the existence of the LinkedIn Bloggers group. Especially given that, as I discovered a day or so ago, we were not listed on the LinkedIn Groups directory. That was probably a hangover from the old days when you had to pay an annual fee to LinkedIn to have your group listed: as we had no actual activity going on there at the time we did not avail ourselves of the privilege. I’ve changed the setting there so I would expect more people will now become aware of the group’s existence and be attracted to join us.

We are definitely open for business

LinkedIn Bloggers logoAt this stage the group is technically a “closed” group while we arrange the furniture, so to speak.  But membership for any LinkedIn member should normally be approved immediately. And one of the great advantages of the LinkedIn Groups setup is that people who apply to join the group will already be LinkedIn members (basic membership is free) which has always been a pre-requisite for membership of the group, but very difficult and sometimes impossible to establish from the Yahoo group membership application process.

We have a group of managers standing ready to serve

I am delighted that Dennis McDonald and Robyn Tippins, who each has great knowledge, experience, wisdom and good old common sense and were both such stalwarts as co-moderators on the Yahoo group, have stepped up to be managers of the LinkedIn group.

We have rules, but not too many

A draft document with rules for the group has been posted on the site. There are at present two rules (with explanations of how each applies):

Rule 1: Respect the discussion space, in terms of topic, content and tone

Rule 2: Respect your colleagues in the group

Acknowledgements

It’s appropriate to acknowledge here the great support for the group over the years from the founder, Vincent Wright, original co-moderator Dave Taylor, Dennis and Robyn as above, and co-moderator on the Yahoo group Sarah Lewis.

We are still using the logo which was donated with typical generosity by Paul Dube and approved by LinkedIn, back in the mists of LinkedIn Bloggers time.

And thanks to all the wonderful people who have contributed through sharing, discussing and debating, to what has been a truly dynamic group and will hopefully continue to provide service and enjoyment in its new place of operation.

I hope if you are not a LinkedIn Bloggers member yet you will come and check us out.

Image credits: Original image Moving House, mikecogh via Flickr, Creative Commons a-sa

Categories : Blogging
Tags : bloggers, LinkedIn, online groups, Social Media

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