Looking for Conversations: Groupsite.com Part 2

Groupsite offers several ways to search for groups of interest

In the first of these two posts on looking for market conversations on the Groupsite platform I mentioned that I had not discovered “just the group” for my purposes, much less several such groups.  

That said, I believe anyone looking for groups where they feel there is some shared interest could well find such groups on Groupsite. They are by no means all business oriented groups, although many are.

As an aside, I should mention that some time ago I happily recommended Groupsite as the preferred platform for a not-for-profit organization where I was at the time a member of the Board. We set up a closed group for the Board members and staff and another, more open group for the volunteers.  This has worked very well, as far as I could see. If you have some responsibility for a community group or company, especially at a Board or executive level, I am sure you will find Groupsite very congenial, not just for discussion threads, but for filing, notices of meetings, minutes storing and so on. It’s worth noting in that regard that the paid subscription versions, starting at a very modest $29 a month, all offer enhanced security.

Back to finding conversations on Groupsite.

screenshot of group information from Groupsite.com

One of the many things I like about Groupsite is the display of information about individual groups. With any group you can see at a glance the group’s focus, the number of members, whether anyone can join or it is by invitation or request.

You can also learn something about where members live. Judging by the groups I looked at, this information is only partially helpful, as the output presumably depends on the extent to which members have provided the basic data. For example, the information for the group in the screenshot above accounts for only 22% of the group’s membership: New York, NY USA (11%), Reno, NV USA (6%), New Haven, CT USA (5%).

Several search options

As well as the general keyword search, you can search on categories, with eighteen category listings, from Business/Finance to Other. Don’t neglect “Other”: there were 2,262 groups under “Other” when I looked today.

You can also search on Most Members, Most Active, Most Recent and Alphabetical.

Results from “Most Active” should be scrutinized.

One group, of which I was already a member, looked very interesting to me and I dived in, contributing to conversations, leaving endorsements for other members…Then today I found that all of the recent activity on the group was by – me. I then looked more closely and realized that the group, with 2,854 members, was not what I would call active in any realistic sense of the word.

You can filter search results by Keyword, Country, State and City.

Roll your own

Although the primary purpose of this exercise is to look at possibilities for finding groups where you can become part of the conversation and, at an appropriate time and in a way appropriate to the group, introduce members to your product or service, another approach is to set up your own group.

Establishing your own group on Groupsite is as easy as falling off the proverbial log. Provided you are logged in (membership is free), you can just click on the link “Create a Group” in the top left corner of your screen, fill in the required details and you’re off to the races. And entice or persuade some of your friends or colleagues to join – you don’t want to have one of those groups with only one member, however much you like your own company.

I’m thinking now that a post or two on setting up your own group could be helpful – in due course.

Do please share any thoughts on Groupsite or on the “looking for conversations” topic in general.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.