Marketing to Boomers, the Inside Story

What’s Next Boomer Business Summit, Chicago, March 19, 2010

Seventh Annual What's Next Boomer Summit
For the seventh year in a row, on March 19, leading experts on the “boomer and beyond” marketplace will gather for the What’s Next Boomer Business Summit.

  • Boomers were born between 1946 and 1964
  • 77 million baby boomers represent 28% of the U.S. population and account for 77% of all financial assets
  • Every 7 seconds someone is turning 50
  • By 2010, 108 million people will be over 45
  • Households headed by someone 40 or older hold 91% of America’s net worth
  • Boomers constitute 35% to 38% of Internet users
  • The caregiving marketplace is $800 billion

There is an impressive lineup of speakers, with a wide range of experience.

The day-long program includes a 45 minute session of what I assume are parallel workshops – four in all, on the general topic of “Web 3.0 Strategies: Tools You Can Use NOW to Boost Your Boomer Business”.

  • Maximize the effectiveness of your e-newsletter and online marketing programs
  • Get a handle on mobile marketing trends and how to reach your customers on smart phones and mobile devices
  • Connect, engage, and build loyalty with your customers using FaceBook, twitter, YouTube, blogs, and other social media
  • Incorporate iPhone apps into your overall marketing strategy
  • Make Google tools work for you

(I must confess to cringing a little at the “Web 3.0” tag. I’m not really sure what “Web 3.0” is: I assume it’s meant as something like “beyond Web 2.0”, but the items listed look to me suspiciously like Web 2.0).

boomerauth120If you are one of the 800+ members of Boomer Authority™, you may have picked up already that there is a 20% discount for the Chicago event (membership of Boomer Authority™ is free).

Note: Des Walsh is the Boomer Authority Country Chairperson for Australia – an honorary position.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Nice article, thanks.


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