Your Own Industry Magazine from Your Home Office

Larry Genkin
When it comes to publishing magazines, whether in offline, “dead tree” format or online, my friend Larry Genkin knows his oats. Which stands to reason, given that he has worked with over 125 publications, including USAToday, BusinessWeek, Forbes, FastCompany, and Inc.

Now Larry is sharing his knowledge with those of us to whom the idea of having our very own magazine is appealing. And thinking today about his program and what I wanted to write about it, I realized this could be a terrific opportunity for many professionals working from home – some of whom, let’s face it, might not have been thinking a year ago that they would be working from home any time soon.

Tonight, Thursday April 16th at 8 pm EDT, Larry is presenting a free workshop, How to Launch Your Own (Profitable) Industry Magazine in 3 Months.  You can get the details at this link – when you get there just click on the Free Workshop link at the very top of the screen.

The Transparency Bit

Having sat through his presentation of the subject a few weeks ago, I was so impressed that I teamed up with Larry to help him promote his program. So yes, I have a vested interest here, but I’m ok about that, because I think what Larry has to offer is quite fascinating and in fact offers many people a practical, achievable and personally fulfilling way to establish a “nice little earner” – or nice big one – without having to leave home to do it.

Questions, questions

But who of us can afford to produce a magazine? Doesn’t it cost a lot of money to set up? Wouldn’t you need a big office and a lot of staff? And doesn’t it take years to learn the ropes about publishing before you can produce a magazine of your own? At least one that anyone would take any serious notice of.

Larry answers these and other questions in his free online seminar and I believe many people will be surprised at what is now possible in the world of publishing and how some traditional obstacles to entry and success need no longer play a role.

What are you going to do with your industry knowledge, anyway?

In this current economic climate, with so many people losing their jobs, or people who are still employed but looking at retirement or just a change of pace,  there’s one thing I am sure of, namely that there are a whole lot of people with a whole lot of knowledge about the industries they’ve been working in, perhaps for decades, and who don’t know what to do with that knowledge.

Would producing a magazine that everyone in their industry came to see as a “must-read” be an interesting idea?

Larry’s ideas on this – based soundly on his own extensive knowledge and hard-won experience, are quite eye-opening.

But actually, you don’t even have to be an industry expert

Another aspect of what Larry offers is to show how any of us, without being experts in particular industries but with a modicum of intelligence and a healthy dose of get up and go, can develop and produce an industry-leading, profitable magazine in a manageable timeframe.

The link again, and remember to click on the Free Workshop link at the very top of the screen.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Steve Wood says:

    Any type of media to get the word out about your business is a good strategy.

  2. David Williams says:

    Very nice article. It is wise to get your business out there as much as possible and using a magazine or ezine to increase your business exposusure can be a good decision if done correctly.

  3. Denise Mosley says:

    How can I reach you to discuss this with you further? I am very interested in producing a successful online and print Magazine. We have been trying for years– but we are moving very slowly.

  4. I think the issue really is, would owning the leading publication for my industry be a help to my business and personal interests. I’d argue that “owning the media” for an industry is one of the most powerful positions a company or individual could be in. Certainly, you wouldn’t want to cede that ground to a competitor. And the fact that you can now do it in a way that is self-funded with minimal staff makes it a strategy every business exec should at least know about.

  5. Ari
    Isn’t that a bit like asking doesn’t the world have enough books? 🙂

  6. An e-book, yes. A blog, perhaps. An email newsletter, granted. But a magazine? Doesn’t the world have enough magazines?

    Ari Herzogs last blog post..Marketing Green Fashion Sexily Online