http://www.thinkinghomebusiness.com/2009/03/04/more-on-branding-and-communicating-what-we-do/ Work from home | social media for home based business | Des Walsh | mentor coach Sun, 29 Jan 2012 08:39:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.thinkinghomebusiness.com/2009/03/04/more-on-branding-and-communicating-what-we-do/comment-page-1/#comment-7042 Farhan Rehman Sun, 03 Jan 2010 09:49:33 +0000 http://www.thinkinghomebusiness.com/?p=1151#comment-7042 I guess one approach that I've taken to the dilemma is to use the title 'Founder' and then to have ConsciousComms as the company name, be indicative of what I do. Then I explain what the company does, which is focus on helping people find their voice to communicate with their customers and audience, or more recently, just simplifying the explanation down to "learning to use twitter, facebook, and blogging, instead of traditional advertising". It seems that there's plenty of people who 'get' that, but don't understand it, enough to either lead to further conversation, or bring the conversation to an end, and talk about something else instead. I guess one approach that I’ve taken to the dilemma is to use the title ‘Founder’ and then to have ConsciousComms as the company name, be indicative of what I do. Then I explain what the company does, which is focus on helping people find their voice to communicate with their customers and audience, or more recently, just simplifying the explanation down to “learning to use twitter, facebook, and blogging, instead of traditional advertising”. It seems that there’s plenty of people who ‘get’ that, but don’t understand it, enough to either lead to further conversation, or bring the conversation to an end, and talk about something else instead.

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