Martin Neumann Gets It: It’s the Lifestyle

One of the best bloggers in the home business zone – as in most informative, most entertaining, most literate, most uncompromising – is Martin Neumann.

Host since 2005 of Home Office Voice, described then as “a new online media outlet (aka … a blog) that offers the latest news, reviews and general commentary in the world of Home Business”.

Since then there have been some periods of inactivity, but never – in my observation – a dull post.

Martin is not *just* a blogger. He is an entrepreneur and a journalist. Actually, a journalist from Melbourne, where as far as I know the “J” word still has a chance of meaning that the person so described has some respect for and love of words. Martin does and I like that.

Another thing I like about Martin and his approach to blogging is that he seems to be always experimenting. Trying out different ways to do business online, trying out different WordPress themes.

For example, back in February last year, Home Office Voice used a WordPress theme with a, well, “home office” kind of look, white on blue. It had the tag line “bringing you the best of home business from the web”.

An OK tag line, I guess, but not exactly exciting. And evidently not satisfying enough for Martin.

Home Office Voice now is still pretty minimalist but has a more dramatic, almost stark, header, with pale green or lime on black. The new tagline is “it’s all about lifestyle”.

Martin gets it.

Why we work from home, that is. It’s all about lifestyle.

Blog on, Martin! We appreciate you.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.

Comments

  1. You’re welcome, Martin.

    I’m fascinated at your “very into minimalism and lifestyle” remark. The original title of this post was something like “Martin Neumann Goes All Minimalist”. 🙂

  2. Me too. 🙂

    Des, I’m really stunned. And totally out of the blue. Thanks very much for such fine words.

    “respect for and love of words” – that means so much to me. I may not always get it right, but I’ve never been one of those churn-them-out-250-word bloggers. Sometimes I can even spend more time seeking the right word or sentence than writing the actual post. And you know what – I woudn’t have it any other way.

    “Always experimenting” – Yes, well one can see it from two perspectives: me trying to get the most out of WP and blogging (the experimenting) or … simply can’t sit still, can’t settle on one theme and go for it. I naturally sway to the former. 🙂

    The Tag Line: Yeah, it’s been a long and painful journey. I can’t even remember half of the ones I’ve tried along the way – but being very into mininimalism and lifestyle these days – the current one just came to me. It’s simple and has that ‘less is more’ inviting feel.

    And the day I do a dull post is the day I pack it all in. 🙂

    Once again Des, thank you so very much for these kind words – they’ve made my day (my week and year).

    Martin Neumanns last blog post..The 5 Most Influential Home Business Bloggers

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