Thanks. I agree. I would much rather download a podcast to listen at my leisure than have to be tied to the computer to listen.

Thanks too, Kyle, for the helpful suggestion about the call to action.

Enjoy,

Barbara

Barbara Lings last blog post..Instant Nobility – Make Your Own Dynasty in 3 Easy Steps!

I always see downloads beating plays. My take is that people want to “own” the recording so they can listen when and where they want.

And the number of times I’ve been listening to a recording via my web browser only to accidentally go to another page — and instantly lose my place in the recording — has taught me to just download the thing and listen to it in a media player that gives me more control. I’m sure others have had the same experience.

Modifying your call to action (or at least adding a supplement to your existing one) to account for this is a smart idea. Rather than say things such as “click the link below”, you can say “if you’re listening to this via the website just click the link below, otherwise go to http://www.yoursite.com/action to sign up.”

Kyle

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