More Than a Name Change as eMoms at Home Becomes Sparkplugging

sparkplugging In this fast-moving world, a business name or the name of a blog can be quite good or even excellent for one phase of a business’s existence but in need of a change as circumstances change and the business owner re-calibrates her business aims and understanding of her market. The blog site formerly known as eMoms at Home is a case in point.

Those of us who have been reading Wendy Piersall’s very successful eMoms at Home blog knew that the blog, having already acquired an impressive group of bloggers with a variety of expertise, was about to have a name change. It has had that – the new name is sparkplugging – and more. The site has been re-designed and re-planted, the purpose and ambit re-phrased.

In spite of the old name’s focus on “e-mothers” working from home, I never found the site or Wendy’s posts to be focused exclusively on that group or in any way unwelcoming for others of us. It was in fact of good general interest to others, males included, and people without children at home, with probably the common thread of being interested in how to work effectively from a home base. And especially how to use the available technology, such as blogging, better.

The site is now very different from the one I discovered however long ago, with Wendy blogging away on her own. There are now Business Channels and Lifestyle Channels, with a battery of bloggers covering a range of topics, from coaching to craft businesses, from freelance writing to kids activities.

It’s still, and very much, about working from home, but more electrifyingly, so to speak, now that its new name is – sparkplugging. As the site’s About page tells it:

Why Sparkplugging? Because the people who come to this site are Spark Plugs – we are people who make things happen.

And just in case I haven’t emphasized enough the ambition of the project, note the sub-title/description of the site:

Thinking Big in the New Work-at-Home Generation.

I like it.

And the name is growing on me :).

Every good wish, Wendy and colleagues, for this excellent new phase of your business and blogging!

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. @Joyce: you won’t be sorry – I’m sure you’ll find as I do that when you want some fresh info and/or a lift in spirits, sparkplugging will be a top recharge location for you (I *will* get used to that name 🙂 )
    @Wendy: and you rock!
    @Sharon McMillan: so well put! And in a sense we are re-creating what our foremothers and forefathers had before the Industrial Revolution which in historical terms is only a blip on the line – a more natural way of living imho.

  2. I aboslutely agree that the Wendy’s move is electrifying and so current. The concept of working from home (or close to home) has moved away from being a nice to happen concept for some people (moms, dads, and assortment of independent workers/freelancers etc.).

    It really is a concept that our world and enviornment demands that we think and act more seriously upon than we have to date.

    Pollution generated by long car commutes, and the changing global market is going to make where we work less important than how we work. That’s the driving reason why I have been a new urbanism advocate for almost 10 years. That’s the entire focus of my site from the perspective of a…mom 🙂

  3. Aw, Des, this means so much to me, especially coming from you. Thanks so much for this and for sharing your thoughts – I really appreciate you!!

  4. Thanks for the info, I’d never found Wendy before. (Or if I had, because of the name I would have figured it was for Moms and Mom issues – not something I can relate to.) Glad for the headsup.