07/07/07 Marks the Day I Unsubscribed From Mike’s Mates’ Lists

I understand how it works with the affiliate marketing game. The Internet Marketing Gurus become one another’s affiliate partners. So if I’m one of that club and you are too, I help you pump your latest product on an agreed schedule and we create a buying frenzy for the once-in-a-lifetime-you’d-be-crazy-not-to-buy-now deal.

Next month we swap:  you and all the other Internet Marketing Guru Mates pump my product as the once-in-a-lifetime-you’d-be-crazy-not-to-buy-now deal.

And if the campaign can be on a day with an unusual date, say 07/07/07, well we can all send emails saying, “Isn’t this amazing? Did you know it was 07/07/07? No? Well, never mind about that: let me tell you about this amazing opportunity I want to share with you and the 100,000 other best friends on my  list.”

Talk about a total non-sequitur being paraded as having something to do with the product on offer!

So what happens to credibility?

Tough, it’s just business, baby.

Well, having left myself on a whole bunch of lists from earlier days of exploration about online marketing,   I’m marking 07/07/07 in my diary as Unsubscribe Day (or “Freedom from Marketing Email Blasts Day”). Actually, it’s now the 8th where I live but the Internet Marketing A-List Gurus are obviously working Saturday where they are and playing off the Truly Amazing Array of Date Numbers.

What’s brought on this on? Why am I agitated? It’s not even Monday!

If you are on any Internet Marketing A-List Gurus email list, you will know. Because you too will have received an email or ten from one or more of Mike’s Mates.

Don’t get me wrong. I have nothing against Mike or his products. I know he’s making lots of moolah and good luck to him. And his mates.

I just don’t want to be on the receiving end any more for one of these orchestrated blitz exercises. They clutter my inbox, distract me from what I want to be doing and generally discombobulate me.

I’m hoping this is some kind of G

About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Anonymous says:

    I’m right behind you on this one, Des.

    In fact that’s why I pretty much gave up on ePubDaily – I got disillusioned with the whole scene as you described above. It’s a very small club who cycle through each others offerings and push it endlessley – and they take it in turns.

    Even though I’m a big fan of j/v’s I found this to be rather a distaseful marketing technique.

    Nothing beats building relationships over time.