A Handy Introduction to SEO

I understand, and regularly explain to others, that blogging can have a very positive effect on search engine results, especially because of the continual refreshing of both the site’s content and the links to and from posts. I also know there is more to the game than just writing good blog posts – although that is an important part of it.

There is a bigger picture, under the heading of “search engine optimisation” or SEO.

The Wikipedia entry defines search engine optimization

as “the process of improving the volume and quality of traffic to a web

site from search engines via ‘natural’ (‘organic’ or ‘algorithmic’)

search results.

Not only am I not an expert on search engine optimisation or SEO, I am

pretty sure that a close examination of this blog – or perhaps even a

cursory one – would find my aptitude in the science or art of SEO

somewhat lacking. I know this is an area in which I have plenty to

learn and apply.

And while the Wikipedia entry referenced above is packed with information, that’s part of the problem, as I see it, for the average business owner looking at getting better search results for his or her site.

I just came across a more concise and, for me, more readable explanation – and one more geared to helping non-technical people like me get the gist.

Irish blogger, Gavin Donchaid’s Ireland SEO Marketing site and has a neat overview of SEO Basics and how to structure and manage a site, not just from Ireland but from whatever country of origin, to take maximum advantage of those basic SEO principles.

The article includes lots of good tips, including this on defining your categories before you start (would that I had had that advice a few years ago!):

Before starting to compile some content on a site think about the

different categories that can be covered. Think on how these different

categories can be expanded in the future but still remaining focused on

the niche theme.

And goes on to say that once you have your list of categories, it’s time to “remove the SEO hat and start

writing content for the visitor…”.

Hear, hear!

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. lawrence says:

    getting to understand categories and silos is an essential piece of information, google symantic indexing..or something like that, apparently is the way to go 🙂

  2. I would take good, quality content any day of the week… then I would go back and SEO it!

    I’m actually doing that for one of my friends. He likes to give his opinions. So, I asked him to email his opinions about the news everyday. He sits down and writes out what he thinks… then I’ll go and post it on a blog for him and make sure it is has the right SEO tagging.

    Mikes last blog post..How To Sell To The Rich Part 2

  3. I think if we just leave out the seo part and ‘content is king’ for a moment, you’ve got to place yourself as a reader of a useful, interesting blog that he s searching for. Even little things like pictures, graphics, an ingenious blog contest are some things that attract people to your blog.

    Peter Lee
    Work From Home Business Blog

  4. “I am pretty sure that a close examination of this blog – or perhaps even a cursory one – would find my aptitude in the science or art of SEO somewhat lacking” – it’s results that count, and you aren’t going too far wrong with a PR5 blog…

  5. SEO is primarily wordsmithery. to write a well SEO’d blog you just need to think about the words you want to be found for, and mainly get them in the titles and get the blog set up SEO friendly. Blogger ones even come straight out of the box like that 🙂 you’d be amazed at what you can rank for with a blogger blog, never mind a wordpress beastie

  6. when i started my blog few months back i didn’t think about what categories would be in it but i had a rough idea and i started, but today when i remember i missed out something i add the category and add relevant posts to it. So its really important to plan well before starting something new. i have learn’t a lesson from my own mistake.