Free Whitepaper Explains Web 2.0 – and City of Bits Recalled

Social Media - introduction to Web 2.0Dedicated bloggers Trevor Cook and Lee Hopkins have produced a revised edition of their excellent, plain English white paper on Web 2.0. You can download Social Media: How I learned to stop worrying and love communication – an introduction to the power of “Web 2.0”. It’s 1.8 Mb.

This is a straightforward, very readable introduction to Web 2.0. It’s up to date and includes, for example, commentary on the recent and current dramatic growth of Facebook. I would like to have seen a bit more about professional social networking sites, especially LinkedIn and Xing (formerly Open BC): perhaps in the next edition.

But it really is a very good overview and I found it especially helpful to read it just now, as it has given me some thoughts for my “Web 2.0 for dummies” and “Blogging 101” workshops next week as part of the AMP company’s Innovation and Thought Leadership Festival 2007.

Incidentally, on page 1 of the white paper, the authors say that as far as they are aware the Cluetrain Manifesto was the first website to be turned into a book – i.e. an offline, dead tree book.

City of BitsIn 1996, three years before Cluetrain was published, I had the privilege of being present in the small theatre at Sydney’s Powerhouse Museum when expat Australian, MIT’s William J. Mitchell launched his book City of Bits.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Anonymous says:

    Yes, Lee, I’m wondering about Xing too. I gave you a mention at the festival as the Second Life expert 🙂 Also provided some amusement/bemusement with a slide of a postcard sent from SL.

  2. Anonymous says:

    G’day Des. Cheers for the very kind review — LinkedIn and Xing were left out, true! Apols for that. Not sure about the power of Xing anymore, but LinkedIn is a force that we should NOT have missed out — oops! The third edition will not make that mistake {grin}.
    Good luck with the festival sessions!