My Real Business is Business Coaching

In the words of the immortal Rabbie Burns, “O wad some Power the giftie gie us -To see oursels as ithers see us!”

And to see our business “face” as others see it.

Which is to say that I’ve just come to the realisation that I haven’t been communicating effectively what it is I “do” from a business viewpoint.

Even (especially?) with this blog.

And what makes that acknowledgement even more discomforting for me than it might otherwise be is that, along with other blogging consultants, I’m in the habit of explaining to business people that one of the main advantages of a blog, as compared to a traditional website, is that your readers can get to know you and your business in a more transparent and personal way.

So it’s fair to say I’ve been going along on the assumption that people who read this blog, regularly and/or frequently, would have a fairly good idea of who I am and what I “do”.

I’m thinking now I may have been kidding myself.

Because over a coffee last week, a business acquaintance, who I thought had a pretty good idea of what I do and who told me he reads my blogs, told me also that he didn’t really know what I did.

Then I remembered seeing either an email or comment some months ago from a blogging colleague, a very smart guy, who had indicated that he had not been clear about it either.

Obviously I needed to hear the message a couple of times. But discomforting feedback is often or always more valuable than praise and reassurance. Anyway, I figured it was time I posted something here to clear the air, so to speak.

So here goes. Basically, I’m a business coach. What I “do” is that I work with successful business owners and entrepreneurs

who want to take their business to the next level without getting burnt

in the process.

And in fact I started blogging as a way of promoting my services as a

coach, after I’d been to a coaching conference in San Francisco and attended a session with a great guy named Hal Macomber, a project management expert whose topic was, from memory, “becoming an e-celebrity through blogging” – at a time when I didn’t have a clue what blogging was. It wasn’t so much that I wanted to be a celebrity, more that I was interested in the idea of expanding my coaching business by becoming better known internationally. Blogging seemed to offer that and at a very low or no dollar cost. That impression was reinforced later when I did a course with another blogging coach, Andy Wibbels, now a best-selling author on blogging for small business.

Little did I know back then that blogging was to become an obsession a passion for me!

After trying various blogging platforms, topics and names, I started the original Thinking Home Business on the Typepad platform. I think part of my approach was that, as I’d had years of experience about working from home I had a topic I could write about without much stress.

Then as time passed I noticed a couple of things:

  • I seemed to be posting more about issues to do with blogging and social networking and not quite so much about the working from home aspects
  • the visitor stats indicated that the blogging and social networking posts were getting proportionately more attention than the working from home ones.

I then made a conscious decision to write more about what seemed to be of greater interest to readers.

Which is how Thinking Home Business started to be more about reflections and opinions on blogging and social media as well as, but by no means exclusively about, the practicalities of being a home

based professional.

Then as I

blogged I got more involved in and passionate about blogging, social

networking and other Web 2.0 wonders, and more enthusiastic about spreading the word about how they can help business. I began to describe myself as “a business coach and blogging evangelist” and put that on my business card. I wrote a “getting started “blogging manual for business owners and put myself forward for speaking engagements. In due course invitations came to speak to local groups and even state and national conference gatherings, not about coaching but about business blogging.

All of which is fine. In fact a great buzz. I really enjoy doing presentations and panel appearances on blogging and Web 2.0 for business.

And I like writing,

such as for the audiobooks LinkedIn for Recruiting and Big Biller which I’ve co-authored with Bill Vick, my colleague in Dallas, and my own aforementioned blogging manual.

None of which activity is in conflict with the coaching. In fact, as coaching is a lot (all?) about more effective communication, I make good use of my coaching skills in the “other than coaching” work I do, such as in presentations and workshops on business blogging. And even in writing books about, say, recruiting.

So I’m still a coach.

As far as blogging on the subject of coaching goes, I’m re-focusing on that on my site – and it’s my intention also to get back to contributing as a member of the coaching group at Coachamatic.

By the way, if you’re one of those business owners or entrepreneurs who want to take their business to the next level and you think we might be able to work together, I have a

few timeslots available at present, so why not drop me an email (deswalsh(at)gmail(dot)com) and we can set up a call to chat about it – no obligation, no

stress: all my clients are volunteers. And I coach by phone or Skype, so geographical distance is not a problem. More

here about my coaching.

Of course, one of the great things about a blog, compared to a traditional website, is in a situation where I find I’m not communicating effectively I have the opportunity to explain to many people at once and in the confident expectation that many will actually read it. Whereas with a website it would surely take much longer to get the clarifying message out.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Anonymous says:

    Regrettably, I’ve had to set up moderation for all comments. Too many clowns wanting to abuse my courtesy by leaving “comments” that are in fact poorly-disguised plugs for their products, not adding any value to the discourse. Hence the time delay. I do try to clear the comments as soon as I can.

  2. Anonymous says:

    Thanks for the comment, Darlene. You can also look at a blog as being a way for possible clients to check you out, your way of looking at the world, your values which are implicit in how you express yourself. For a coach, blogging is a great way to let people know what you believe, what you stand for, what your values are – all very important in a coaching relationship. And as I tell people, if you are in business and don’t want people to know what your values are, who you really are, don’t blog, because the truth will out 🙂

  3. Anonymous says:

    Des, I left a comment for you on this site. Please let me know if you don’t get it. I will come back and re post it.

  4. Anonymous says:

    Hey Des,

    This was a great post. I to began my blog Tough Questions? Great Answers! because I wanted to expand my sphere of influence and client base as a Career Coach. That has not happened, but I have discovered and learned this new “thing” called blogging. I have met new people and found the community at b5 which has been a fun experience. I have yet figured out how to get those new clients with my blog. I like your idea of declaring who you are and what you do. I want to think about it more before doing that at TQGA. I will take a peek at your manual.

  5. Anonymous says:

    Thank you for the comment. You can download a sample of the blogging manual, at no charge, at this link:

    Email me if you have any challenge with that: deswalsh(at)gmail(dot)com

  6. Anonymous says:

    I enjoyed reading this post. I too am a business coach. I work with IT Professionals to enhance their softskills and their career experiences. I am just starting my blog.

    I intend to check out your blogging manual and also coachamatic.

    Thank you