Ever met anyone in business who said they wouldn’t go the extra mile for a customer?
Not likely. I think we all like to think we put ourselves out, do a bit extra, for customers. Or we say we do. But it’s only human to wonder sometimes – what’s the difference between going the extra mile and letting people take advantage of you?
Paul Andersen relates an example, with customer feedback, that could help reassure the waverers among us that going that extra mile is good business.
Appalling, Robyn. Have left my comment there.
Des, my friend, I call your attention to this post on Google’s latest acquisition, JotSpot and their choice to not go the extra mile.
http://sleepyblogger.com/?p=419
Be sure to read the comments. Grr…