In The Corporate Blogging Book, Debbie Weil has written a must-have book for every business owner or executive, whether thinking about or actually blogging or just wanting to be well-informed.
It’s great to see that Typepad have taken it up as their Book of the Month for October.
And you can get to chat with Debbie if you tune in to the Skypecast which Typepad are hosting this Thursday Oct 12, at 2.00pm PDT (USA). Happily for me, as I can’t make that time, the Skypecast is being recorded. All the details here.
The Corporate Blogging Book is a deceptively easy read, in that Debbie presents her considerable knowledge in this field in a light, smooth-running style, with practical examples peppered through the book. But it’s not simplistic.
Nor is it a book just to read and put away. My copy sits within easy reach, for whenever I want inspiration or some fact-checking, in writing a post or preparing a presentation on business blogging. And I recommend the book when I am talking to people who want a businesslike take on blogging (no, I don’t get a commission, although I did get a review copy – which I don’t lend ).
As well as providing an excellent overview of the corporate blogosphere and lots of tips on how to blog effectively in the corporate space, the book tackles some tricky issues, such as whether the CEO should blog, how a subordinate can make a case for blogging to the boss, and what factors to take into account in working out the return on investment (ROI) on blogging (Debbie comes up with a different measure and, just what we needed, a new acronym!).
One area in which I would hope there could be some expansion in a future edition of Debbie’s book is in teasing out a bit more the international implications of the legal, regulatory and general risk assessment framework. As I indicated in this post at Business Blog Consulting, I see the international arena as potentially more fraught with blogging risk for companies than has has been generally recognised to date. The Electronic Frontier Foundation (EFF) legal guide for bloggers, listed with other resouces on p 171 of Debbie’s book, may be very good for bloggers in the USA but its frame of reference is US law and precedent, so I for one, not being a US citizen blogging in America, find that a bit limiting. But Debbie also points helpfully to the extensive, and international, listing of relevant links at the NewPR Wiki – Resources.LegalProblems site.
There are some great bonus resources in The Corporate Blogging Book, including some sample blogging policies and guidelines and a glossary of terms so that even the non-blogger can hold her or his own when out with any of the blogerati. And there is a detailed index.
If you want to try before you buy, you can download a sample of the book.
If as a business person your key question about blogging is Why? or How?, then this book will be a valuable addition to your business library. No risk.