More Byron Bay – Great Breakfast at Fresh but Where’s the Website?

One of the risks in working from home is that your work is always within reach, literally. So unless you are a very disciplined, highly organised person, which frankly I am not, you can find yourself working through weekends and not actually taking serious time out from work.

Which is not my idea of the good life. But I often succumb to the temptation to “catch up”.

So this week past, in planning to go to Byron Bay for my presentation on blogging, my partner Suzie suggested we give ourselves a day off, or at least a large part of the day, a suggestion with which I readily acquiesced.

I really enjoyed the seminar – I love sharing with people what blogging might be able to do for their business, or for their community networks, and the audience were very attentive and appreciative.

We then headed off for some breakfast – I’m not good at having breakfast when I’m presenting – and found what was obviously a popular spot at Fresh, just a short walk from the beach.

Here’s what I just wrote on a travel website, as a review:

Excellent breakfast – an omelette which proved that a good chef can make an omelette to delight the senses, coffee properly made. Service from the owner was great, not so good from a couple of the staff, whom the owner explained were new – as in, a very minor point, but you don’t serve from the left (at least, not in this country). Open air cafe, like the best of Bali without the motorbikes and hustlers. Very conducive to relaxed eating and drinking, mercifully free of loud music so you can have a conversation.

It seemed to me an ideal business to have a blog. As I said to the people at the seminar, I’ve discovered from the search engines that there is quite a bit of conversation in the blogosphere about Byron, but local businesses generally do not seem to have tuned in to that conversation. And what’s one of the main things you are interested in when you are travelling, or staying somewhere on holidays? Food, right?

So while paying for our breakfast I asked, as I often do at interesting establishments, and as I was to ask several times that day at various ones, whether Fresh have a blog. The owner was not clued in on blogging but assured me they have a website, although she did not give me a url – never mind, I thought, I’ll google it. But I’ve just been searching and have not found a site, although  the restaurant/cafe is listed on various sites, such as the Byron Bay Chamber of Commerce site, which has ‘no listing’ in the space for a website listing.

I’ve noticed on this and a previous visit to Byron that Fresh has been very busy. My hunch is they could be even busier with a more easily findable website – or a blog.

Over the next couple of days I will post about some other interesting establishments from our day at Byron, including a great shoe outlet and the Ducati motorbike shop where I got some interesing pictures and a good story.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Anonymous says:

    ‘blobosphere’, ‘globosphere’? The mind boggles. I actually found the website eventually – I had asked the proprietor whether they had one and she gave me a business card with a url – – but I’d mislaid the card and have now found it. The website is a neat little site, elegant, basically a brochure online, with menus in pdf format. There is a phone number, but no other way of making contact – as in, would an email address be out of the question? And one thing I would do in this age of Microsoft Live Local and other mapping options is to put a map there. I’ve discovered Google Earth can’t provide this sort of local detail here, but Live Local pinpoints Byron Fresh.

  2. Anonymous says:

    The void you found between Fresh and the Internet also exists here in the United States. Smaller retailers rarely, if ever, have Web sites, and as you experienced, Des, the word “blog” is strange to their ears.

    You may as well be saying “blob” or “glob.” It all sounds the same to Internet savvy-less people who should consider making the Web part of their overall business plan.