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My friend and
business colleague Lou Armstrong is a man with a big dream. He’s going to
make his currently not very large Colour Copy Shop in the regional town of Tweed Heads a
service centre for small and large businesses across regional Australia.
Not every small town has a shop that can do all the amazing things
Lou’s Colour Copy Shop can do. Apart from anything else, he loves to do more for
customers than just produce copies of their documents, banners, posters etc. He is
passionate about sharing his hard-earned knowledge of marketing and copywriting,
for instance, so as to add plenty of value to the exercise of producing
printed marketing materials.
That’s why he calls his shop “Not Just a Copy Shop”.
Thanks to the Internet, email and courier or Australia Post services, any
business owner anywhere in Australia can get the sort of hometown, friendly,
genuinely personal and quality service from Lou that they would get if they just
dropped in, as the locals do, to his “Not Just a Copy Shop” in Tweed.
Anyway, I’ve been at Lou for ages to get a blog for his business.
Now he has one up
and running and through his posts people around Australia will be
able to get to connect with Lou and recognise him - as I do - as not only a
good bloke, but a good bloke to do business with.
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Des- I made a post to Lou’s blog. I think his marketing and cross selling stragegies are just a perfect example of how a small business like his can innovate against the bigger companies. Small business is alive and kicking.
There are tons of other ideas that came across my head that he could do as well to add more value to his clientele. Great blog entry.