Scoble Link Story Shows Value of Trust Networks in the Blogosphere

In my history studies years ago I learned the importance of citing sources, preferably the original or ‘primary’ sources, in anything I wrote. That training served me well as a public servant and has also been valuable in several consulting assignments.

But a lot of that citing was on the basis of manuscripts or printed texts, from an analog world. Obviously, our digital world provides a lot more scope for instant manipulation of information – and not always responsibly.

Just how can we have confidence that a blog post, for example, is reliable, or useful?

Robert Scoble’s story of a link path – How the blog trust network works… shows that if you have a degree of trust in the judgement of the person offering the initial link, there is a good chance you will be able to access valuable content.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Anonymous says:

    Thank you. Link fixed.

  2. Anonymous says:

    Something is wonky about your link in this post. Now that’s irony.