Great Advice on Business Blogging from Kathleen Gilroy

Today I found some great advice on business blogging, from Kathleen Gilroy, CEO of The Otter Group.

Kathleen was interviewed by Easton Ellsworth on Business Blogwire.

There are some excellent points on how to make a successful business blog (and Kathleen knows!), including about what to focus on:

Figure out your passions and where you think you can make the most contribution.  Make that the focus of your writing.  You are better serving a narrow audience deeply than a wide one shallowly.

You can find the whole interview – not lengthy, but good, on Easton’s Business Blogwire

Share this...Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Pin on PinterestEmail this to someone
About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Anonymous says:

    Thanks for the hat tip, Des. That brief interview was the result of a conversation I has with Kathleen about her company’s blog doing very well in the Technorati rankings.