Today I found some great advice on business blogging, from Kathleen Gilroy, CEO of The Otter Group.
Kathleen was interviewed by Easton Ellsworth on Business Blogwire.
There are some excellent points on how to make a successful business blog (and Kathleen knows!), including about what to focus on:
Figure out your passions and where you think you can make the most contribution. Make that the focus of your writing. You are better serving a narrow audience deeply than a wide one shallowly.
You can find the whole interview – not lengthy, but good, on Easton’s Business Blogwire