Today I found some great advice on business blogging, from Kathleen Gilroy, CEO of The Otter Group.
Kathleen was interviewed by Easton Ellsworth on Business Blogwire.
There are some excellent points on how to make a successful business blog (and Kathleen knows!), including about what to focus on:
contribution. Make that the focus of your writing. You are better
serving a narrow audience deeply than a wide one shallowly.
You can find the whole interview - not lengthy, but good, on Easton’s Business Blogwire
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Thanks for the hat tip, Des. That brief interview was the result of a conversation I has with Kathleen about her company’s blog doing very well in the Technorati rankings.